This Company Sold $180,000 Worth of Actual B.S. on Black Friday While many doubted that Cards Against Humanity would post real bull feces in the mail, shoppers opened their packages this week with a mix of disgusted delight.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

It's safe to say that Cards Against Humanity, the wildly successful card game company, isn't willing to play into the carnival of consumerism that is Black Friday.

Last year, the company offered a "once-in-a-lifetime" price hike that resulted, ironically, in a slight sales increase. But this year, in an even fiercer act of rebellion, Cards Against Humanity removed the game from its online shop entirely, offering, instead, a $6 box of bullsh*t -- "literal feces, from an actual bull," the company's website read on Nov. 28, according to the CBC.

Even though the limited edition black boxes were explicitly labeled "Bullsh*t,' shoppers were seemingly enthralled by the vulgar stunt: all 30,000 packages sold out in 30 minutes.

That's a total of $180,000 spent on animal poop -- though the company noted it netted $6,000 after shipping costs, all of which it donated to Heifer International, a non-profit that distributes farm animals to impoverished communities.

Related: VIDEO: Watch This Fearless Frenchman Laugh in the Face of Death on a Rocket-Powered Bicycle at 207 Miles Per Hour

As some shoppers doubted that the company would actually post feces in the mail, many opened their packages this week with a mix of delight and disgust.

"I don't think they would fit a card in here," says this courageous unboxer, who breaks the dried piece of excrement in half to make sure nothing is hidden within. "Honestly, it's just poop! I don't know what I was expecting."

The company culled the excrement from a cattle ranch in Texas that sells pasteurized bull feces for shipments, reports Time.

"We all really hate Black Friday, it's just kind of a horrible day," Cards Against Humanity co-creator Max Temkin said. "It comes after this day where you're supposed to be thankful for what you have, and then it's just this whole huge media spectacle of people fighting each other to save $50 on a TV."

Related: The Most Outrageous Thing Grant Cardone Did to Get Attention

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

Business Process

The Best Times, Days and Months To Post on YouTube (2023)

When is the best time to post YouTube videos to maximize their effect? Discover the best time to post on YouTube in this detailed guide.

Business News

Your Old Apple AirPods Can Soon Act as an Over-the-Counter Hearing Aid, According to the FDA

The new software is compatible with the Apple AirPods Pro and accessible through iOS — for free and now FDA-authorized.