The Magic Number For Wealth Went Up $300,000 From Last Year — Here's Why The bar keeps getting higher.

By Sherin Shibu Edited by Melissa Malamut

Key Takeaways

  • According to a new survey from Charles Schwab, Americans think it takes $2.5 million to be considered wealthy in 2024, a $300,000 increase from last year.
  • The cause could be a higher cost of living as well as emotionally driven views of wealth, said Charles Schwab financial planning director Rob Williams.
  • The number for financial comfort is down to $778,000, a decrease from the $1 million indicated by participants last year.

The average American thinks being rich means a $2.5 million net worth.

A Wednesday survey from Charles Schwab tracked the bar for wealth by generation, from Gen Z to Boomers. Each group gave a different number as the threshold to be rich; the older the group, the larger the magic number for wealth.

Gen Z (which Charles Schwab defined as born from 1997 to 2002) thinks it takes $1.2 million to be wealthy, while millennials (1981 to 1996) put the number at $2.2 million, Gen X (1965 to 1980) at $2.7 million, and boomers (1948 to 1964) at $2.8 million.

Related: Here's How Much It Costs to Live in America's 10 Most Expensive Cities

The new $2.5 million average is $300,000 higher than the $2.2 million average survey participants gave last year. The higher number could reflect rising inflation and economic fears.

"The notion of wealth combines both numbers and emotions," Charles Schwab managing director of financial planning Rob Williams told Bloomberg. "The jump from $2.2 million to $2.5 million demonstrates both sides — the cost of living is rising, as are, it's likely, most Americans' more emotion-fueled views of what it takes to be wealthy."

Wealth aside, the survey also looked at the average net worth Americans think it takes to be "financially comfortable."

Related: A Single Gold Bar Is Worth $1 Million for the First Time in History

Once again, the numbers were divided among younger and older generations. Gen Z's financial comfort number was $406,000 while millennials pinpointed it at $725,000, Gen X at $873,000, and Boomers at $780,000.

The average net worth to be financially comfortable is $778,000, which is down from the $1 million average recorded last year.

The survey was based on responses from 1,200 Americans aged 21 to 75 and was conducted in March.

Related: In These U.S. Cities, Earning a $150,000 Salary Is Considered 'Lower Middle Class,' According to a New Report

Sherin Shibu

Entrepreneur Staff

News Reporter

Sherin Shibu is a business news reporter at Entrepreneur.com. She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Business News

Macy's Just Released the List of 66 Stores Closing This Year — Here's Where

Around 150 underproductive stores are set to close over the next three years.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

These Are the 10 Highest-Paying Jobs That Only Require a 2-Year Degree — With Some Around $100,000 and Higher

People with two-year degrees may see career growth in the healthcare, aviation, and technology industries over the next 10 years, according to a new report.

Growing a Business

Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.