Get All Access for $5/mo

Yahoo CEO Marissa Mayer Sidesteps Activist Investor Attacks Mayer is trying to steer investor focus away from the tech company's stagnant revenue and toward achievements and growth prospects that have been flying below the radar.

By Reuters

This story originally appeared on Reuters

Yahoo Inc's CEO is trying to steer investor focus away from the tech company's stagnant revenue and toward achievements and growth prospects that have been flying below the radar.

Chief Executive Marissa Mayer spent much of Tuesday's earnings call highlighting improvements in Yahoo's mobile business, the benefits from acquisitions and billions of dollars in buybacks.

"This team has now been in place for two years and we've achieved much more than many people realize," Mayer said. It was a vigorous defense of her tenure, which has come under fire from activist investor Starboard Value LP.

"I was surprised at the level of detail that she went into," said B. Riley & Co analyst Sameet Sinha.

Mayer never mentioned Starboard by name during an atypically long 80-minute conference call, but analysts said her comments were clearly aimed at parrying Starboard's recent attack and preventing the type of shareholder confrontations that have plagued Yahoo in the past.

"She needed to do this," Sinha said. "People were kind of losing hope," he added, noting a string of analyst downgrades to the company's stock in recent months.

While Mayer is not satisfied with shrinking online display advertising business and promised growth would return in the coming year, she said early results of Yahoo's comeback effort were being overlooked. She unleashed a blizzard of business metrics to prove her point.

To bolster her case, Mayer for the first time offered a peek at Yahoo's mobile business. Mobile revenues exceeded $200 million in the third quarter and she said gross mobile revenue for the year should surpass $1.2 billion.

Tumblr, the social media site that Yahoo acquired for $1.1 billion in 2013, is on track to generate $100 million in revenue in 2015, Yahoo said.

Starboard has blasted Yahoo for wasting money on such acquisitions. But Yahoo noted that the $1.6 billion spent on acquisitions during the past two years was dwarfed by the $7.7 billion it has returned to shareholders during the same period.

Yahoo is a web pioneer, but its revenue growth has persistently lagged rivals such as Google Inc and Facebook Inc. Its revenue in the third quarter is roughly 5 percent lower than it was two years ago, shortly after Mayer took over.

Starboard said last month it had acquired a significant stake in Yahoo and urged the company to cut costs, consider a merger with AOL Inc and quickly "monetize" the Asian assets, which exceed the value of Yahoo's actual business.

Its stake in Alibaba Group Holding Inc remains one of the key areas of investor interest, said JMP Securities analyst Ronald Josey.

But he said that the 80 percent growth that Yahoo said its mobile, video and native ad formats delivered in aggregate during the third quarter was encouraging.

"They are transitioning the business to the modern era," Josey said.

(Reporting by Alexei Oreskovic; Editing by David Gregorio)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Looking for a Remote Job? Here Are the Most In-Demand Skills to Have on Your Resume, According to Employers.

Employers are looking for interpersonal skills like teamwork as well as specific coding skills.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Career

This Trend Is Threatening the Entire Labor Market — Here's Why Companies Need to Develop an Early Talent Strategy

The declining U.S. birthrate and lower labor force participation will continue to fuel workforce shortages for years to come. Companies need to prioritize reaching early talent sooner.

Health & Wellness

This Entrepreneur Launched a Pre-Alcohol Drink to Help Minimize the Hangover — He Sold 5 Million Bottles By Listening to His Customers

Here's how ZBiotics is transforming health with GMO-powered probiotics to address two of America's largest wellness challenges: minimizing alcohol and sugar intake

Growing a Business

Companies With This Kind of Culture Are More Innovative, More Likely to Grow and Have Happier Teams

How building a creative culture across all departments can drive innovation, boost employee engagement and lead to greater business success.

Business News

This Insurance Giant Has Cut Its Office Budget By $244 Million in 4 Years — Here's Where Employees Will Meet Instead

This company used to have 12 million square feet of office space — now it has 4 million.