Cairo-Headquartered Fintech Valu Launches Ulter, A Payment Program For Luxury Purchases Ulter has the highest credit limit in the country, and offers flexible repayment plans spanning up to 60 months with no down payment, subject to the financed amount.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Valu
Walid Hassouna, CEO of Valu, at the launch of Ulter.

Valu, a Cairo-headquartered fintech offering comprehensive financial solutions, has launched Ulter, a payment program for customers looking to invest in high-value products in Egypt.

Ulter is designed to cater to the growing demand for flexible and convenient payment solutions for high value transactions across luxury goods, furniture, home finishing, travel, automotive, and marine transport, along with more lifestyle-enabling products and services.

It has the highest credit limit in the country, and offers flexible repayment plans spanning up to 60 months with no down payment, subject to the financed amount. Plus, in conjunction with Ulter's launch, Valu has also partnered with top-tier merchants in the luxury space.

Walid Hassouna, CEO of Valu, said that Ulter aims to empower customers to pay for high-value purchases without compromising their financial goals.

The launch event, titled "Echoes of Luxury: Past Wonders Inspiring Modern Opulence," was held in collaboration with CulturVator by Art D'Egypte, at the Djoser Pyramid, an archaeological site in the Saqqara necropolis in Egypt. Source: Ulter

"With an emphasis on flexibility and personalized customer care, Ulter will facilitate a worry-free ownership experience," he said, in a statement. "This program, where financial accessibility meets unparalleled craftsmanship and exclusive services to redefine lifestyle-enabling experiences, is a testament to our dedication to consistently exceeding our customers' expectations through its carefully selected luxury brand partners and across Valu's vast network, effectively elevating their overall experience. Ulter is a key step towards driving innovative solutions and providing end-to-end, customer-centric solutions that speak directly to luxury enthusiasts."

Ulter's launch event, titled "Echoes of Luxury: Past Wonders Inspiring Modern Opulence," was held in collaboration with CulturVator by Art D'Egypte, at the Djoser Pyramid, an archaeological site in the Saqqara necropolis in Egypt. The event was attended by Angela Missoni, President of Missoni; Wafaa Hendawi, Brand Ambassador of Baccarat; Marcus Jocher from Christofle; Katiuscia Di Martino and Mehdi Benbrahim from Tiffany & Co, globally renowned curator Giovanna Cicutto, and others.

Valu is known for its comprehensive financial solutions, including U, a buy-now, pay-later (BNPL) solution that provides customizable financing plans for up to 60 months across more than 6,500 points of sale and over 2,000 websites and apps. Valu also offers investment products, an instant cash redemption program, savings solutions, and a financing solution to facilitate the purchase of high value items in the luxury space through the AZ Valu fund and EFG Hermes ONE, Sha2labaz, Akeed, and Ulter, respectively. In addition, Valu offers business-to-business solutions through Valu Business. Recently, Valu introduced its prepaid and credit cards in collaboration with Visa.

Related: Follow The Leader: Karim Awad, Group CEO, EFG Hermes

Science & Technology

Google Hires Longtime Car Exec to Head Up Its Driverless Car Division

John Krafcik has previously worked at Ford, Hyundai and online car sales company TrueCar.

Growth Strategies

Steering Success For A New Era: The Project Management Office At Saudi Arabia's Public Investment Fund

It is time to reflect on where the science and art of project management stands as a means for navigating complex projects in the ever-changing dynamics of the global economy.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growth Strategies

Alabbar Once Removed All Job Titles at Emaar. Did it Work?

"When you reach the end of this email, you will notice something different. I have no job title. And from this moment onwards, nor do you," Emaar founder Mohamed Alabbar wrote in an email to all Emaar staff.