Paradigm, Episode 6: Farah Zafar, Co-Founder And CEO, Lyvely Zafar emphasised that unlike traditional social media platforms dominated by algorithms and advertising pressures, Lyvely empowers users to focus on quality content and authentic engagement.

Paradigm is a podcast by Entrepreneur TV Middle East that explores success paradigms in the dynamic world of business and entrepreneurship. Each episode uncovers the triumphs and challenges of industry pioneers, delving into the unique perspectives, strategies, and philosophies that redefine traditional notions of success.

In the latest episode of Paradigm, we sit down with Farah Zafar, the co-founder and CEO of Lyvely, a UAE-based platform that integrates e-commerce, content creation, and blockchain technology. Lyvely is redefining the digital economy by providing creators, entrepreneurs, and professionals with an all-in-one platform to generate revenue and build meaningful online connections. Zafar emphasised that unlike traditional social media platforms dominated by algorithms and advertising pressures, Lyvely empowers users to focus on quality content and authentic engagement.

The interview then sees Zafar delve into her daily routine, her mindset towards high-stakes decision-making, and how she maintains peak performance across multiple demanding roles.

While revealing that her business choices are driven by a deep sense of responsibility and a desire to honor her father's sacrifices, Zafar adds that the key to having a successful career is to simply "be the hardest working person in the room, never stop learning, and embrace challenges outside your comfort zone."

Check out the full episode on Entrepreneur TV Middle East's Youtube and Spotify channels.

Related: Paradigm, Episode 5: Rizwan Adatia, Chairman, COGEF Group