Back To The Basics: Parmigiani Fleurier Having been billed as the brand's return to the forefront of fine watchmaking, Swiss horology brand Parmigiani Fleurier's new Tonda PF collection is a reimagination of its three founding models.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Parmigiani Fleurier

Having been billed as the brand's return to the forefront of fine watchmaking, Swiss horology brand Parmigiani Fleurier's new Tonda PF collection is a reimagination of its three founding models -Tonda PF Micro- Rotor, Tonda PF Chronograph, and Tonda PF Annual Calendar- by virtue of them being outfitted with alligator straps, instead of the 18ct rose gold cases and bracelets that they were originally made with.

Image courtesy Parmigiani Fleurier.

This evolution of the Tonda PF collection thus brings its models into a warmer and dressier arena, suitable for understated evening wear as well as moments of relaxed elegance.

Image courtesy Parmigiani Fleurier.

The new straps, seamlessly integrated into the design of the cases, offer sober colors like grey, Milan blue, and brown, which are faithful to the spirit of the brand, and also echo the color palettes of the dials.

Related: WatchBox To Stage Retrospective Exhibition Dedicated To F.P. Journe and De Bethune In Dubai From February 15-17, 2023

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Lifestyle

Dubai Bling Season 3 Review: Come Back Kris Fade; All is Forgiven

Multiple personalities, handbags and egos are back for more.

Leadership

Architect Of Ambition: Muhammad BinGhatti, Chairman of Binghatti Holding

Muhammad BinGhatti, Chairman of Binghatti Holding, has reshaped the UAE's real estate landscape by merging architectural innovation with luxury, and has forged partnerships with iconic global brands like Bugatti and Mercedes-Benz while leading a portfolio valued at AED40 billion.

Starting a Business

How to Become an Entrepreneur - 8 Tips to Get Your Business Going, Even if You Don't Know Where to Start

Follow these tips if you're an aspiring entrepreneur and want to start your business but don't know where to start.

Franchise

Should Millennial Entrepreneurs Start a Business or Just Buy a Business?

Don't let the glamour of having a startup blind you to the head start you can have simply buying a business.