The Executive Selection: Montegrappa's Nerouno Ultimo With its earthy and mossy notes, this fragrance for men opens with a mystical blend of spicy elemi and saffron.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Montegrappa

Montegrappa, the 1912-founded Italian brand, has unveiled Nerouno Ultimo, a brand new perfume collection that captures the essence of a woodland odyssey.

With its earthy and mossy notes, this fragrance for men opens with a mystical blend of spicy elemi and saffron.

These top notes create an enchanting first impression that lingers in the air.

Source: Montegrappa

But as the scent's many layers slowly unravel, Nerouno Ultimo reveals the comforting notes of patchouli and sandalwood, intertwined with a hint of sweet candy.

The fragrance's base notes bring forward deep and textured essences of cedarwood, vetiver, mossy notes, labdanum, and gurjun balsam.

Source: Montegrappa

These rich elements blend seamlessly, grounding the scent with an earthy complexity that leaves a lasting impression.

Related: The Executive Selection: Montegrappa x Triplea Perfumes

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'We're Not Allowed to Own Bitcoin': Crypto Price Drops After U.S. Federal Reserve Head Makes Surprising Statement

Fed Chair Jerome Powell's comments on Bitcoin and rate cuts have rattled cryptocurrency investors.

Side Hustle

After This 26-Year-Old Got Hooked on ChatGPT, He Built a 'Simple' Side Hustle Around the Bot That Brings In $4,000 a Month

Dhanvin Siriam wanted to build something that made revenue from ChatGPT, and once he did, he says, "It just caught on."

Technology

Alshaya Group Makes E-Commerce Bet With Investment In Alabbar's Noon.com

According to a statement, in addition to getting on board as an investor, Alshaya is also looking forward to become a seller on the Noon platform with this partnership.

Growth Strategies

To Tackle Youth Unemployment In The MENA Region, Harnessing Green Skills Is Key

We invite business leaders to rethink their impact from short-term to long-term, and incorporate a regional youth-focused lens into their hiring practices.