Infographic: How To Combine The Power Of Email And Social Marketing A recent PayFort infographic highlights ways in which enterprises can derive benefits by combining these two marketing strategies (as different as apples and oranges), instead of utilizing them as two distinct tools.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock.com

Analyze the composition of any organization's marketing strategy today, and you will see two tools leading the efforts: email marketing and social marketing. A recent PayFort infographic highlights ways in which enterprises can derive benefits by combining these two marketing strategies (as different as apples and oranges), instead of utilizing them as two distinct tools. Stressing on the significance of email marketing in today's digital world with some stats, the infographic estimates that email marketing offers a massive 3800% of average return on investment with 82% of enterprises using email marketing technique. The study also reveals that email, as a medium, has been found to be 40 times more effective at acquiring new customers when compared to social networks such as Facebook and Twitter. Offering companies a few ways to integrate both marketing strategies, the infographic says that incentivizing newsletter readers to share your email content on their social networks, promoting the organization's email marketing campaigns on their own social media channels, and putting out catchy content snapshots from the newsletter on social media, are a few ways to derive best efforts out of the combination of email and social marketing. Check out the infographic below for more insights.

Related: Here's How Your Business Can Get The Maximum ROI From Digital Marketing

Growth Strategies

Alabbar Once Removed All Job Titles at Emaar. Did it Work?

"When you reach the end of this email, you will notice something different. I have no job title. And from this moment onwards, nor do you," Emaar founder Mohamed Alabbar wrote in an email to all Emaar staff.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

How to Understand Corporate Branding vs. Personal Branding for Success

Forward-thinking brands do best by embracing the connection between both brands and by fostering positive, open communications between brands and employees. After all, each employee is a brand ambassador.

Business News

'Gen Z Is Obsessed': Chili's Sales Have Skyrocketed Thanks to the Triple Dipper and Turbo Chefs

On an earnings call this week, one analyst said the company's turnaround was "the best one of all time" in the restaurant industry.

Growing a Business

7 Key Steps to a Growth Strategy That Works Immediately

If you don't have a tangible plan, you're actually losing business -- or you're increasing the chance of losing business to competitors.

Starting a Business

Her Business Is Solving the $12 Billion 'Porch Pirate' Problem — Here's How a $300 Product Can Keep Your Packages Safe

Melissa Kieling and her son Brennan Naylor co-founded hyve Security to save customers headaches and retailers money.