Warner Music Collaborates With Metaverse Project Pushing New Era Of Digital Content Through Web3 The trend of diverse industries embracing Web3, the blockchain-led Internet, enters the acceleratory phase.

By Saurabh Singla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

The deal aims to inspire creators to explore the endless possibilities of the Web3 gaming world and provide them with ground-breaking opportunities.

The trend of diverse industries embracing Web3, the blockchain-led Internet, enters the acceleratory phase. The entertainment industry attempts to emerge as a forerunner of this bandwagon. Warner Music Singapore has collaborated with Singapore based startup Affyn, to produce a tailored soundtrack with up-and-coming artiste J.M3 (pronounced Jamie), who also represented Singapore at the inaugural ASEAN Music Festival 2020. Together, this collaboration aims to motivate more creators to explore the multitude of possibilities in the Web3 gaming world with a goal to provide everyone around the globe with refreshing, never-before-seen experiences.

The deal aims to inspire creators to explore the endless possibilities of the Web3 gaming world and provide them with ground-breaking opportunities. The partnership is also focused on upgrading the entertainment industry with the evolving features of Web3.

Commenting on the alliance, Lucaz Lee, CEO of Affyn said: "This collaboration with Warner Music Singapore represents a new era of digital content consumption, leveraging Web3 technology to support musicians, artists, creators, and collaborators in delivering an even more immersive and interactive experience to our audiences. We look forward to the exciting possibilities that this partnership will bring to our platform and to the wider entertainment industry."

Warner Music Singapore is the abode for famed international pop artists and groups such as Bruno Mars, Ed Sheeran, Dua Lipa, Cardi B, Yokez 叶玉棂, J.M3 刘宣, Nathan Hartono, and more. As the ecosystem partner, the entertainment company assures to produce a customised song for Affyn's upcoming Web3 game.

Moreover, Warner Music SG's versatile artist J.M3 will perform as an avatar for the game's immersive trailer to entice fans. The female rapper J.M3, famous for her sensational releases 'Castle', 'Don't Imk', and 'Hot Sauce', is releasing her debut extended play (EP) — 180: Athena — on all major DSPs on May 19.

Gerald Ang, Managing Director of Warner Music Singapore added: "We are delighted to collaborate with Affyn to explore innovative and creative approaches to promote Warner Music Singapore's artists by taking audience engagement to unprecedented levels. By tapping into new avenues and fans, we can broaden our reach in ground-breaking ways. We look forward to continuing our close partnership with Affyn and identifying more exciting opportunities for collaboration."

During their flagship event 'Evolution', Affyn will reveal the details on their new game, as well as about the partnership and what it means to creators, collaborators around the world.

Saurabh Singla

Founder & CEO, CaphIQ.com

Saurabh Singla, Founder, and CEO of CaphIQ, is an Indian Entrepreneur, Active Author, Marketing, and Fundraising Consultant. His breakthrough is primarily from generating millions of digital impressions for Entertainment, & Blockchain Industry, and various Startups.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

Side Hustle

'Hustling Since Middle School': She Started a Side Hustle on Facebook Marketplace — Then a 'Game-Changer' Grew It to $25,000 a Month

Leena Pettigrew's "entrepreneurial spirit" inspired her to build a business with earnings that outpaced her full-time income.

Business News

'I Want the Best People on Our Teams': Meta Is Laying Off More Than 3,000, CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said it's "going to be an intense year" at the company.

Branding

Beware the Brand Imitation Trap — Why Copying Giants Like Nike Could Kill Your Startup

Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.