MS Dhoni To Be Portrayed As 'Captain 7' In an Animated Spy Series Dhoni Entertainment Pvt. Ltd has partnered with Black White Orange Brands to create a secret-agent animated universe, and the former Indian men's cricket team captain will be the first character

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Instagram

Indian Cricketer Mahendra Singh Dhoni with partner Sakshi Singh Dhoni announced on Wednesday that their production house, Dhoni Entertainment Pvt. Ltd has partnered with Black White Orange Brands Pvt. Ltd. (BWO) to create a secret-agent animated universe.

The first edition in the universe will be based on the multi-award-winning cricketer himself.

"The concept and story is great. It will bring to life my other passions along with Cricket," shared MS Dhoni.

Captain 7—an animation fiction show based on MS Dhoni in a never-seen-before avatar—will be launching in 2022 and is being co-produced by Sakshi and BWO. The series is currently under pre-production.

"When BWO came to us with the concept of an animation fiction show based on Mahi, we were on board. A whole lot of adventure awaits you with Captain 7," added Sakshi.

A brand-consulting company, this is also BWO's first foray into content production.

"Creating aspirational Indian brands was one of the core thoughts when we started BWO. While our focus has been licensing, we've always explored clutter-breaking new avenues. This is our first foray into original content and what better way than to take MSD's legacy forward. Sports is close to our hearts and we are huge Dhoni fans – the perfect formula to create "Captain 7'! This partnership with Dhoni Entertainment Pvt Ltd. is truly a dream collaboration and we can't wait for audiences to see the show," stated Bhavik Vora, founder, and chief executive officer, BWO.

The vision of this partnership is to create a premium animation show, followed by a new season in the franchise every year. The content will be distributed across multiple platforms worldwide, a statement said.

Prabhjeet Bhatla

Former Staff

Business News

'I Hate Bureaucracy': Leaked Internal Amazon Document Reveals How the Tech Giant Is Cutting Down on Middle Management

Amazon could soon let go of thousands of managers, resulting in savings of up to $3.6 billion.

Business News

'Gen Z Is Obsessed': Chili's Sales Have Skyrocketed Thanks to the Triple Dipper and Turbo Chefs

On an earnings call this week, one analyst said the company's turnaround was "the best one of all time" in the restaurant industry.

Franchise

How This Franchise Grew 70% in 3 Years and Became the Top Choice in Tech

Wireless Zone, #1 in the tech category of the Franchise 500, is redefining wireless retail with cutting-edge technology and franchisee support.

Leadership

From Barista to CEO: A Conversation With Smashburger's Leader on Her Inspiring Journey, How She's Transforming the Brand and Her Vision for the Future

Denise Nelsen, CEO of Smashburger, reflects on her journey from Starbucks barista to the leader of one of the most popular brands in the fast-casual dining industry, reveals the exciting changes being implemented at the company and offers advice for aspiring executives.

Leadership

The 2025 Leadership Playbook — Strategies to Help You Thrive in Uncertain Times

How to lead through uncertainty, adapt to challenges and position your organization for lasting success.