📺 Stream EntrepreneurTV for Free 📺

Sustainability is the Need of the Hour for Real Estate Sector A smart township comprises a wish list of infrastructure and services catering to the aspirations and needs of today's customer

By Tushad Dubash

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock.com

Sustainable Living has been gaining significant importance owing to the mindset change among the environment conscious individuals. The rapid degradation of the planet and resulting ill-effects on the environment has sounded alarm bells globally. The call for sustainable living has come about due to rapid urbanization, and the cities turning into concrete jungles. The fast depleting green cover and open areas have given way to high rises and concrete blocks. There has been a growing concern among people to safeguard and protect the planet from self-destruction. Real Estate developers need to work cohesively towards building a sustainable future for the coming generations as well.

What is the Requirement of the Day

Sustainability is the need of the hour and the demands of the consumers have led to a rise in the number of green buildings built across the country. Presently around 155 cr sq.ft of green buildings are only under IGBC (Indian Green Building Council). IGBC also estimates that the market potential for green building products and technologies to be about USD 300 billion by 2025. As per LEED (Leadership in Energy and Environmental Design), the annual top 10 countries and regions, announced by USGBC (US Green Building Council), India is ranked third after China and Canada, with more than 752 LEED-certified projects. India now has an ambitious target of having 10 billion sq.ft green building footprint by 2022 and is expected to increase the green footprint by around 10 per cent.

Needs of a Modern Township

A smart township comprises a wish list of infrastructure and services catering to the aspirations and needs of today's customer. It takes meticulous planning and execution to construct green buildings. The approach towards green in this context seeks to ensure the entire lifecycle of a building – from planning, site selection and design, to construction, occupancy and end of life phase is sustainable. Be it using solar power for lighting up of common areas, rainwater harvesting, recycling and reusing water for flushing or landscapes, wet and dry waste segregation, these go a long way in creating a greener environment. Additionally, an overlooked detail such as the positioning of the towers also makes a lot of difference, i.e., a tower planned strategically to allow ample natural light and air to pervade through the residences will reduce the dependency on artificial lights and ventilation. These also help in overall cost savings for operations and processes by consuming less water, optimize energy efficiency, conserve natural resources and generate less waste, while providing healthier living spaces for occupants. While the initial capital investment might be on the higher side, these features are incomparable to the return on investment that is accrued over a period of 3-4 years.

Are We Able to Meet the Criteria

Currently, green features are widely noticeable in luxury projects however with time, this trend is being passed on to mid-segment residential housing as well. There has been a growing acceptance and demand for green homes as homebuyers wish to live in residences that have been created without compromising on the natural surroundings. Many businesses and people globally are actively making a conscious effort to protect natural resources. Projects that are equipped with rainwater harvesting, solar panels, green surroundings, and effective waste management systems and provide enough natural light resonate more with today's homebuyer. Additionally, with the cities already starved with vast open and green spaces, the presence of greenery in a project is often consciously desired. The initial costs of sustainable living may seem to be high but the long-term benefits are immense and immeasurable. Apart from the residential segment, there is a growing awareness and increase in the use of this concept in the commercial and hospitality sectors too.

Tushad Dubash

Director, Duville Estates

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

From Meager to Mighty: India Holds 60% of Global Vaccine Production

From the bustling urban hospitals in metropolitan cities to the rural health clinics in remote villages, India's healthcare system is a study in contrasts. FICCI-EY report – 'Decoding India's Healthcare Landscape' notes the leaps and bounds India has taken in the context of the healthcare sector.

Leadership

How to Harness the Power of Authentic Storytelling to Become a More Effective and Inspiring Leader

Storytelling enhances business leadership by inspiring a culture of authenticity and trust through sharing relevant personal stories.

News and Trends

IFC Grants HDFC Bank USD 500 Mn to Ramp Up Microloans for Women Borrowers

The HDFC bank will use IFC's financing for on-lending as microloans to self-help groups (SHGs) and joint liability groups (JLGs) enrolled in the sustainable livelihoods initiative (SLI).