Consensus Forms Surrounding The Marketing Genius Of Dan Bilzerian This Internet sensation knows how to pull the heartstrings of mainstream America

By Thomas Herd

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock.com

A new consensus—backed by an overwhelming degree of leading authorities—is forming around the marketing genius of Internet tycoon Dan Bilzerian's brainchild Ignite International.

From Maxim to Men's Book to Daily Front Row to Yahoo, the underlying mechanics of Ignite's blistering rise to success—as evidenced by its IPO (within just one year of inception) and the $100 million raise it's currently accruing—have recently come to light.

As these publications have mutually observed (which previously had been drowned by noise made by the tabloids), Bilzerian's larger than life shock-value persona was wittingly created, shaped and refined to consistently pull the triggers of the American populace, leaving both Bilzerian's name as well as the brands he was synonymous with (Ignite) trending in the news on a recurring basis.

So as mainstream media stays obsessed gawking at Bilzerian's latest jaw-dropping revelations—such as a potential 2024 presidential bid and plans to give up everything from social media to drinking—the brands he's attached to earn billions of impressions and become symbolic of what makes Bilzerian so alluring.

When you look at this phenomenon through a marketing lens, it is clear that Bilzerian knows how to pull the heartstrings of mainstream America. Perhaps second only to President Donald Trump himself, Bilzerian's given the public a non-stop saga of entertainment through which consuming Bilzerian's message (and by extension his products) becomes downright addictive.

Thomas Herd is an American Entrepreneur and a pioneer of quantifiable digital marketing. He is the CEO of T1 Advertising and a consultant to Forbes Monaco.

News and Trends

What is DeepSeek and Why is it a Big Deal To Tech World?

DeepSeek also knocked Nvidia from its position as the world's most valuable company, from USD 3.5 trillion to USD 2.7 trillion

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

How GST Budget Reforms Could Shape the Future of India's MSME

The GST reform holds immense potential to bolster India's MSME sector, but its current framework requires critical refinements to address its challenges. The upcoming budget is expected to make major reforms for MSMEs as the backbone of the country.

Business News

Instagram Is Offering TikTok Creators Up to $50,000 Per Month For Exclusive Content

Leaked deals show that there are strict terms to receiving the money.

News and Trends

Data Privacy Day 2025: Indian Organizations Must Go Beyond Merely Storing Data

Due to growing digital presence, important sectors are attracting more cyberattacks than ever before. The question then arises: how can organizations effectively balance innovation with privacy, security, and trust?

Business News

Here's How Much 8 CEOs Made in 2024, From JPMorgan's Jamie Dimon to Disney's Bob Iger

CEO pay is on the rise, with some making tens of millions more in 2024 than they did in 2023.