Get All Access for $5/mo

Marketing Without PR Is Like A Dream Without A Goal A company with marketing and no PR is akin to having a store that no one knows about.

By Siddharth Kadri

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock.com

Wondering how PR and marketing work hand in hand? There is confusion if PR is part of marketing or is it an independent function. How much do the two differ from each other? Or is there a fine line between the two?

We've all read the textbook definition of the differences between the two: Marketing supports sales mainly using advertising whilst PR supports brand building using press.

If we break down the roles of Marketing, PR & Sales in Business Development:

  • The role of PR and of media in general (including social media) is to engage with the audience, create awareness and build thought leadership
  • The role of marketing is to get people relate with the brand. As Phillip Kotler, the god of marketing defines says: "Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit."
  • The goal of sales is to get people to keep buying the product and fall in love with it

In the age of Digital Disruption we can see that the lines between PR & Marketing are blurring and brands are moving towards integrated marketing strategy. Integrated Communications broadly applies to organizations as a collective group, not just a business; and publics encompass the variety of different stakeholders.

The truth is, you can't do marketing without investing in PR, and you can't do PR without marketing. The end goals — selling products and making people love a company—are intertwined.

In many companies, marketing, PR, and communications are all integrated together under one department for organizational efficiency and scalability. As a result, people tend to conflate marketing and PR, and that's not entirely bad. Both are responsible for communicating to prospective customers and both are necessary to keep the sales process operating. A company with PR and no marketing is akin to having a store with no displays and just a cash register at the end of a hallway. A company with marketing and no PR is akin to having a store that no one knows about. You need both to be effective.

What is important is that your company is viewed favourably by the public, and if people aren't connecting with your overall brand, they're not going to buy your products. You may or may not choose to work with an agency (depending on the size of your business and how much free time you have), but you do need earned media. You do need people talking about you. You do need people telling friends about you.

Siddharth Kadri

Vice President- Communications & Strategic Alliances - First Economy

Siddharth has been in the Marketing & Communications business for almost a decade and has managed the communications mandate for clients across industries. An MSc in International Business from Robert Gordon University, Scotland, he has been instrumental in setting up social/digital media campaigns and processes for leading industry players like Maharashtra 1TV (Marathi News Channel), Mumbai Congress, HRH Group of Hotels and many more. He was recently nominated for the Young Gun Award in the Exchange4Media Indian Content Marketing Awards 2017.
Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

News and Trends

Tech Burner's Anarc Smartwatch Achieves INR 3 Cr Sales with USD 1 Mn Investment

Anarc features a patented octagonal design by Thought Over Design and Seymourpowell, with a medical-grade stainless steel body. It includes advanced technology like a Hisilicon chipset, AMOLED display, and seven-day battery life.

Marketing

4 Neuromarketing Hacks to Reach More People and Maximize Results

You don't need to be a neuroscientist or have a big budget to start upping your conversions immediately.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.