📺 Stream EntrepreneurTV for Free 📺

Wednesday Wisdom: 4 Ways Google Search Can Help You Achieve Your Marketing Goals Stay tuned to get every day updates in 60 seconds

By Aastha Singal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

4 ways Google search can help you achieve your marketing goals:

Google Ads

Google Ad extensions are a great way to add key descriptive text without taking up space in your actual ad and improve your quality score for even better results. It's a win win right?

Google Maps

Is your business discoverable on Google Maps? For small businesses, adding detailed information and the use of strategic keywords can be helpful for better location optimization.

Google Ranks

SEO is vital for moving up in Google rankings. To climb up the ladder, incorporate top keywords in page titles, meta tags and focus on consistently delivering relevant content.

Backlinking

If SEO is the only strategy you have, it is the right time to change that. Start adding backlinks to your content. Quality backlinks can further increase your brand authority.

Here's the "news that entrepreneurs can use". Know what's trending in the Indian business world in 60 seconds.

Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

Starting a Business

I Wish I Knew These Four Things Before Starting My Own Business

Starting a business is hard work to say the least. These are four lessons I wish someone had shared with me before going solo, so I'm here to share them with you.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Leadership

How to Harness the Power of Authentic Storytelling to Become a More Effective and Inspiring Leader

Storytelling enhances business leadership by inspiring a culture of authenticity and trust through sharing relevant personal stories.

Business News

Site Traffic Down? Here Are the Big AI Changes Google Made to Its Search Tool

Google's search changes have revenue-impacting implications for many websites.

Science & Technology

Brand New GPT-4o Revealed: 3 Mind Blowing Updates and 3 Unexpected Challenges for Entrepreneurs

Unveiling OpenAI's GPT-4.0: The latest AI with vision, auditory, and emotional intelligence abilities is revolutionizing industries. How will it affect your business?

News and Trends

The First Choice Lender: Karthikeyan Krishnaswamy, Co-founder and CTO, KreditBee

KreditBee is a Series-D funded entity, backed by Advent International, Premji Invest, Motilal Oswal Alternates, TPG-NewQuest, Mitsubishi UFJ Financial Group, ICICI Bank, and Mirae Asset Venture Investments