Join our Waitlist for Expert Advice!

CoinSwitch Joins Hands With Jump.trade For Metaverse–led Advertisements Following the footsteps of Flipkart and Thoughtworks, CoinSwitch's partnership with Jump.trade aligns with its vision to be an enabler of Web3 innovation in the Indian landscape.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Jump.trade

On Tuesday, Jump.trade, Asia's largest non-fungible token marketplace, announced it had partnered with CoinSwitch, India's largest Crypto investing application, for enabling the latter's advertisement strategies in the web3 space.

"The purchase of Digital Lands by CoinSwitch shows how crypto brands, especially in the subcontinent, are getting into the NFT/Web3 space to expand their presence. This is a healthy show of how crypto and NFT brands can work with each other helping Web3 adoption and penetration in India!," shares KameshwaranElangovan, COO, Jump.trade on the partnership.

Earlier this year, the GuardianLink brand announced its first racing game 'RADDX Racing Metaverse' and the platform will provide opportunities for brands and individuals to dive deep into the metaverse by purchasing "Digital Land" real estate plots for commercial purposes such as advertising, event hosting, etc. The NFT car racing game will be packed with tournaments and cash rewards for winners.

Following the footsteps of Flipkart and Thoughtworks, CoinSwitch's partnership with Jump.trade aligns with its vision to be an enabler of Web3 innovation in the Indian landscape.
"An essential principle of growth marketing is to meet users where they are. That is why the metaverse is quickly becoming a must-explore frontier. It is an interactive, collaborative online world that allows people to create, explore, and connect in previously impossible ways. We are thrilled to be part of this innovation wave and associate with RADDX Racing Metaverse. It is exciting to be part of an initiative that blurs the lines between physical and virtual realities, and we can't wait to see where this immersive journey takes us," shared Swati Pincha, Head of Growth, CoinSwitch.

"The Digital Lands is likely to revolutionize advertising as the metaverse will be one of the most prominent hang-out joints, especially for the Gen-Z audience," the official press release also read. Notably, last week, the NFT marketplace surpassed OpenSea and its competitors to rank number one among the NFT marketplaces on the Polygon Network.

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Leadership

4 Bold Leadership Moves Every Successful CEO Uses to Navigate Change

Ready to turn fear into fuel and lead with confidence? In this article, I share how leaving my corporate job without a plan led me to build a thriving business. Learn four bold strategies to embrace uncertainty and turn challenges into opportunities for growth today.

Thought Leaders

These 3 Trends Will Change What It Means to Be an Entrepreneur in 2025

Here are three entrepreneurship trends from the new Global Entrepreneurship Monitor report that are changing the landscape for the future.

Data & Recovery

Train Your Company to Avoid Costly Data Breaches With This $30 Bundle

Train in the eight domains of CISSP and protect your business from growing cyber threats.

Social Media

Stop Chasing Algorithms — Here's How Creators Can Take Control of Their Content and Monetize on Their Own Terms

Social media platforms promise creators visibility, but the real challenge lies in relying on algorithms for income.

Business News

Meta Fires Employee Making $400,000 Per Year Over a $25 Meal Voucher Issue

Other staff members were fired for the same reason, per a new report.