Join our Waitlist for Expert Advice!

Curefit Forays Into Ready-To-Eat Segment; Launches Two Variants The products have a shelf life of 12 months and are easy to store

By Debarghya Sil

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Curefit

Health and fitness startup Curefit on Thursday announced the launch of its ready-to-eat products under its healthy food delivery vertical—Eatfit. This range of products includes an offering of healthy easy-to-prepare food options. The company claims the food options are 100 per cent safe and free of chemicals and are pocket friendly.

Currently, the ready-to-eat products that are priced between INR 100 to INR 150, are available for ordering in Bangalore, Delhi and Hyderabad via the Curefit app or on Swiggy and Zomato. While the two variants being launched are Rajma Masala and Dal Makhani, Eatfit plans to expand its range in the next six to nine months to include around 13 varieties. The products have a shelf life of 12 months and are easy to store and stock. The company said these products have been manufactured in conjunction with Tasty Bites.

Speaking on the launch of this new offering, Ankit Nagori, co-founder, Curefit, said: "Today convenience is highly prized as people are hard pressed for time. However, it is also important to never compromise on the food we consume. As a consumer-first health brand, Eatfit seeks to constantly develop new offerings that are not only healthy and convenient for our customers but are also packed with flavour. Our Ready-to-Eat products are specifically designed to deliver on this. With this range of food, we hope to gain greater acceptance and household penetration, especially at a time when home-cooking is at the forefront."

Curefit Healthcare is a holistic integrated healthcare platform founded in 2016 by Mukesh Bansal and Ankit Nagori to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels.

Debarghya Sil

Entrepreneur Staff

Former Correspondent

News and Trends

Edu-Wealth Startup Zinc Secures USD 25.5 Mn Seed Funding Led by Nexus Venture Partners

The raised funding will drive product innovation, expanding global investment tools, AI-powered university counseling, and cross-border payments to empower families in securing their children's futures effectively.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Operations & Logistics

The Port Strike Ended — Now What? Here's How Small Businesses Can Prepare for Future Disruptions.

The shutdown lasted only three days, and the ILA and the U.S. Maritime Alliance extended their contracts until January 15, 2025 — but if they can't reach an agreement in the new year, the dockworkers could go on strike again.

Business News

A Carpenter of 56 Years Is Retiring After He Found $20 on Ground and Turned It Into a $1 Million Lottery Win

The winner, Jerry Hicks, told the North Carolina lottery that the gas station was out of the tickets he usually buys.