Gold Medalist Neeraj Chopra Invests In Signal A Regional OTT Platform Olympic champion Neeraj Chopra has invested in regional language OTT platform Stage. The company describes the platform as a representation of a shared commitment to safeguarding and amplifying India's diverse and rich cultural heritage inherent in regional dialects.

By Kavya Pillai

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Getty Images

Olympic champion Neeraj Chopra has invested in regional language OTT platform Stage. The company describes the platform as a representation of a shared commitment to safeguarding and amplifying India's diverse and rich cultural heritage inherent in regional dialects. Chopra at the event to announce the collaboration shared "Cultural preservation and pride in where we come from are woven into the fabric of our identity. My investment in Stage represents more than just a desire to rekindle the flames of our diverse regional dialects". "We will embark on a journey together to reawaken dormant languages and empower every voice, ensuring that our cultural heritage thrives in its true form through this platform," he added.

The company Stage said it has over 6 million installs and over 550,000 paying subscribers so far. Vinay Singhal, CEO, and co-founder of Stage said in a statement, "We believe in the compelling force of storytelling and the unifying potential of regional content. Neeraj Chopra's involvement adds an impactful and relevant dimension to our mission."

Platforms such as Planet Marathi, OM TV and others have not had to cut budgets since they started cautiously and have benefited from catering to region-specific audiences. Their hyperlocal content and slow start have given them time to evaluate the market. They believe catering to a specific niche has its own advantages. Many are looking to scale up and seek These smaller players do not compete with international giants when it comes to content offerings. To battle rising prices and competition, they need to adopt tiered pricing models, offering different subscription plans with varying levels of content access and features.

Kavya Pillai

Former Correspondent

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

News and Trends

NeoSapien Secures INR 80 Lakhs on Shark Tank India 4 for AI Wearable

Founded in 2024 by Dhananjay Yadav and Aryan Yadav, NeoSapien aims to integrate AI into daily life through its wearable technology

News and Trends

PAG Acquires Majority Stake in Pharma Packaging Player Pravesha Industries

This move underscores PAG's continued focus on India's burgeoning packaging industry, following its recent investment in Manjushree Technopack.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.