Nua Partners With Actor Deepika Padukone Nua aims to help every Indian woman prioritize their menstrual health and wellness

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Nua, a femtech brand, has named actor Deepika Padukone as the face of its menstrual wellness products. Nua aims to help every Indian woman prioritize their menstrual health and wellness.

"We are extremely pleased to partner with Deepika Padukone - a powerful woman whose vision for the women of our country is in perfect alignment with our brand's objective. Her fearless endeavors in breaking norms and her optimism is what we think makes her a perfect choice for the brand Nua. As we continue to build science-backed products and offer Indian women easier access to menstrual products, we are determined to foster an environment for better and healthier living for them in the years to come. We are striving to normalize menstruation in India and encourage women to freely talk about their health issues so that we can help them with our solutions. Getting Deepika onto the bandwagon is a step forward for us as we are certain that she is a great source of inspiration for women of all ages today," said CEO and founder, Ravi Ramachandran.

"I am honored to join Nua in their mission to positively impact conversations around menstrual health and wellness for women in India," said actor Deepika Padukone.

With a wide range of innovations, Nua seeks to help women have a clean and holistic wellness journey. Built around the ideals of sustainability, it claims to make products with 100 per cent safe ingredients and are "Made Safe' certified, toxin-free, dermatologically tested and vegan.

The Nua range includes sanitary pads in customizable options, a self-heating pain relief patch for period cramps, a nutrition drink mix for period symptoms such as fatigue, tender breasts and a mood-balancing essential-oil roll-on. Nua also offers a range for daily intimate hygiene management that includes an intimate wash and panty-liners. The brand is now foraying into skincare.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

Walter Elias Disney

Uncle Walt

Fundraising

These 30 International Entrepreneurs Really Are Solving the World's Problems

The world has countless problems, unless you're an entrepreneur, in which case the world has countless opportunities.

News and Trends

NeoSapien Secures INR 80 Lakhs on Shark Tank India 4 for AI Wearable

Founded in 2024 by Dhananjay Yadav and Aryan Yadav, NeoSapien aims to integrate AI into daily life through its wearable technology

Business News

'I Want the Best People on Our Teams': Meta Is Laying Off More Than 3,000, CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said it's "going to be an intense year" at the company.