Get All Access for $5/mo

Snapdeal To Receive Orders Through ONDC ONDC's focus on expanding the online opportunity in India and creating a more inclusive e-commerce ecosystem is well matched with Snapdeal's focus on growing e-commerce beyond just brands and urban users

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Twitter

Snapdeal, India's leading value e-commerce platform, has announced that it has started receiving orders through Open Network for Digital Commerce (ONDC). The go-live achieved earlier this month will offer seamless access to Snapdeal's vast selection of value merchandise to all buyers using ONDC. According to an official statement, the initial orders via ONDC have flown in from cities like Ajmer (RJ), Gurdaspur (PB), Aligarh (UP), Indore (Madhya Pradesh), Kakinada (AP), Amravati (MH) to name a few and are primarily focused on home and kitchen products including bedsheets, towels, utensils, storage and serving sets, and kitchen tools.

"With over a decade of experience serving Bharat through lakhs of small and medium enterprises, Snapdeal has a unique and deep understanding of what it takes to serve India's mass market. As we go live on ONDC, we would like to reiterate our belief that enabling India's existing retail players, especially MSMEs, to embrace the online opportunity is the best way for India to reap the digital dividend for the largest section of society. We would also like to acknowledge the prompt and extensive support from the ONDC team and look forward to deepening this partnership to serve India's mega cohort of value-savvy buyers," said Himanshu Chakrawarti, CEO - Snapdeal Market Place.

ONDC's focus on expanding the online opportunity in India and creating a more inclusive e-commerce ecosystem is well matched with Snapdeal's focus on growing e-commerce beyond just brands and urban users. Most of the products listed on Snapdeal are in the sub-INR 1000 price range and are designed to serve the user's functional needs with good-quality, value-priced products. As part of this collaboration with ONDC, buyers coming via ONDC are able to access a large catalogue covering home and kitchen products. Snapdeal is also in the process of expanding access to Fashion, and beauty and personal care categories, the statement added.

"We're excited to have Snapdeal join the ONDC network with its repertoire of merchants from across the country with special focus to MSME among others. This is in line with that inclusive agenda of ONDC providing equal opportunities for big and small enterprises," said T. Koshy, CEO, ONDC.

Snapdeal will continue building on its collaboration with ONDC to enable Bharat's small and medium enterprises, sellers and emerging brands to grow their business by tapping into customers across India through ONDC, as per the statement.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
News and Trends

Tech Burner's Anarc Smartwatch Achieves INR 3 Cr Sales with USD 1 Mn Investment

Anarc features a patented octagonal design by Thought Over Design and Seymourpowell, with a medical-grade stainless steel body. It includes advanced technology like a Hisilicon chipset, AMOLED display, and seven-day battery life.

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Diversity

5 Ways You Can Create a More Inclusive Workplace Immediately -- and Why You Should

The more diversity you bring to your team, the greater your chances of finding groundbreaking insights and solutions.

Marketing

4 Neuromarketing Hacks to Reach More People and Maximize Results

You don't need to be a neuroscientist or have a big budget to start upping your conversions immediately.

News and Trends

Insurtech Player Zopper Raises $25M in Series D Funding

With 40 insurance companies and 2500+ ecosystem players, Zopper will utilize the fresh capital to ramp up digital infrastructure, by strengthening its Insurance Distribution platform

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.