#NewIndia: 4 Ways Digital Marketing Can Benefit Intelligent Food Stay tuned to get every day updates in 60 seconds

By Aastha Singal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Virtual Shelf Display

Digital marketing for intelligent food companies can be tackled with as a virtual shelf display. It is even more effective than a physical display because it helps you reach your specific target audience, making your overall marketing strategy more cost-effective.

Conclusive Results

The biggest advantage digital marketing has over traditional marketing is that it allows you to check the effectiveness of your campaigns, while speculative figures can be drawn, there is no way to reach a conclusive statement.

Influencer Marketing

Influencer marketing is proving to be a key digital marketing trend in the intelligent food sector. Through the use of influencers, your brand can tap into their vast number of followers and increase consumer awareness of your products.

Online Reviews

A significant section of Indian consumers are looking for products online through myriad apps and this number is only going to proliferate. Hence, it's the right time to go digital.

Here's the "news that entrepreneurs can use". Know what's trending in the Indian business world in 60 seconds.

Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

Walter Elias Disney

Uncle Walt

Fundraising

These 30 International Entrepreneurs Really Are Solving the World's Problems

The world has countless problems, unless you're an entrepreneur, in which case the world has countless opportunities.

News and Trends

NeoSapien Secures INR 80 Lakhs on Shark Tank India 4 for AI Wearable

Founded in 2024 by Dhananjay Yadav and Aryan Yadav, NeoSapien aims to integrate AI into daily life through its wearable technology

News and Trends

Accel Fuels Sarla Aviation's Flying Taxi Ambitions with USD 10 Mn Investment

Angel investors, including Binny Bansal (Flipkart co-founder), Nikhil Kamath (Zerodha co-founder), and Sriharsha Majety (Swiggy co-founder), also participated in the round.