Tritiyaa Fine Jewellery Onboards Parineeti Chopra As Investor The brand intends to grow to multiple locations including Bombay, Bangalore and Visakhapatnam

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Bollywood actress Parineeti Chopra has announced her investment in Tritiyaa Fine Jewellery, founded by the entrepreneur Kanthi Dutt.

"Jewellery is a treasure that lasts for generations. Happy to partner with a new age jewellery boutique brand. Very excited about this partnership with the young and energetic entrepreneur Kanthi Dutt. This partnership is not just an investment; it's a testament to our shared vision of redefining elegance and style in the jewelry world," said Parineeti Chopra.

Yesterday, Dutt announced his new venture Tritiyaa Fine Jewellery, a jewellery boutique brand, to be opening doors on the 8th of September 2023 in Jubilee Hills, Hyderabad.

Commenting on this new venture, Dutt shared, "My love for jewellery defines celebration of life's precious moments. At Tritiyaa, every piece is a masterpiece and each moment is an occasion. We offer a very exclusive gold and diamond jewellery collection, including that of uncuts, victorian, rare precious stones. Our partnership with Parineeti will take Tritiyaa to greater heights and I can't contain my excitement."

Sharing about the association with Parineeti Chopra, he added, "She is a very cheerful and happy person. I was looking for someone who resonates with my style of jewellery. Parineeti being a new bride, she understands how important jewellery is for a bride. We collectively wanted to put our best foot forward in making the day memorable by crafting statement pieces that speak about the bride. Can't wait for Parineeti to show off our collection during her wedding."

As per an official release, the brand intends to grow to multiple locations including Bombay, Bangalore and Visakhapatnam.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

Business News

'I Want the Best People on Our Teams': Meta Is Laying Off More Than 3,000, CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said it's "going to be an intense year" at the company.

Business News

'Nothing More Powerful': How to Transform Companies From Within as an 'Intrapreneur,' According to a Microsoft Office and Yahoo! Shopping Cofounder

Elizabeth Funk wrote the first code for Yahoo! Shopping on her own, based on skills she acquired from an "HTML for Dummies" book.

Growing a Business

How Meta Generated $32 Billion in Ad Revenue Last Quarter — and How You Can Create Million-Dollar Weekends Using the Same Strategies

Meta's staggering $32 billion quarterly ad revenue isn't just about size; it's about strategy, systems and execution as well.