Verlinvest Backs Blue Tokai with USD 35 Mn to Boost Presence in Metro and Tier I, II Cities The newly acquired funds will enable the brand to expand to over 350 locations within the next 30-36 months, drive product innovation, and explore new sales channels.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Blue Tokai Founders

Specialty coffee and bakery brand Blue Tokai announced that it has secured USD 35 million funding from Verlinvest. The Series C funding round also saw the participation of existing investors, Anicut Capital and A91 Partners.

This strategic partnership is set to bolster Blue Tokai's presence in existing metro markets and fuel its expansion into Tier I and Tier II cities across India over the next three years.

Arjun Anand, Managing Director and Head of Asia, Verlinvest, said, "We are thrilled to partner with Blue Tokai in their mission to bring specialty coffee to millions across India. Matt, Namrata, and Shivam have brilliantly crafted a cult brand known for its exceptional products and customer experience. Together, we are committed to elevating Blue Tokai to new heights, creating India's leading coffee chain, and delighting consumers with unparalleled quality and service."

Founded in 2013 by Matt Chitharanjan, Namrata Asthana, and Shivam Shahi, Blue Tokai claims to have grown its presence, more than doubling its store count to 130 outlets in the past year. The newly acquired funds will enable the brand to expand to over 350 locations within the next 30-36 months, drive product innovation, and explore new sales channels.

Matt Chitharanjan, Co-founder and CEO of Blue Tokai, said, "With this latest funding, we have the opportunity to bring our passion for coffee to even more people. We will utilise these funds to accelerate our expansion across all channels—from our own cafes to B2B and B2C platforms."

"By introducing innovative coffee product offerings through new producers, we will enable ourselves to reach new consumers with varied offerings and continue delivering consistent coffee experiences. Our focus remains to provide exceptional coffee experiences while fostering sustainable growth," he added.

Verlinvest, established in 1995, focuses on investments in FMCG, health, consumer technology, and lifestyle sectors, with a diverse portfolio that includes brands like Oatly, Vita Coco, and BYJU's.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Science & Technology

From Data to Destiny — How AI Can Turbocharge Your Business Future

Are you ready to embrace the power of AI with trusted data? Let's transform challenges into opportunities and propel your business into the future.

Business News

'Everyone Can Profit From It': What Is DeepSeek? China's 'Cheap' to Make AI Chatbot Climbs to the Top of Apple, Google U.S. App Stores

DeepSeek researchers claim it was developed for less than $6 million, a contrast to the $100 million it takes U.S. tech startups to create AI.

Branding

How to Build a Strong Brand Identity for Your Early-Stage Startup

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Innovation

5 Ways to Improve Your Chances of Getting Patents

Turning innovation into patents? It can be an uphill battle. Check out these five effective strategies to improve your odds of success!

Business News

'Feels Like a Slap in the Face': Some JPMorgan Employees Reportedly Aren't Happy With Their Bonuses

JPMorgan reported a record-high net income for 2024 of $58.5 billion.