Zerodha Has No Goals, Says CEO Nithin Kamath He added that the outcomes in business are mostly driven by luck and being at the right place at the right time

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Zerodha Twitter handle

Zerodha founder and CEO Nithin Kamath has said that they never set goals at the company. He added that the outcomes in business are mostly driven by luck and being at the right place at the right time.

"We've never set goals at Zerodha be it user growth, revenues, or profits. The idea has been to get up every day, improve, and do what's right for users, knowing that we'll get to wherever we have to get to. The journey is a lot more fun this way," Nithin Kamath tweeted.

"In any case, the range of outcomes in business is mostly driven by luck and being at the right place at the right time. Sharing so that people know that there are multiple ways to build a decently large business," he wrote in a post, along with an article published at University of Pennsylvania's site, Penn Today.

In the article published on May 7, 2009 entitled 'The dark side of setting goals', quoting Maurice Schweitzer, an associate professor of operations and information management at Penn's Wharton School, stated that while people understand the importance of setting realistic goals, they often miss out on realising the harmful effects of setting goals altogether. Most believe that setting goals is beneficial but fail to understand that the same motivation can push people towards unethical behaviors.

According to the article, Schweitzer added that, "It turns out there's no economic benefit to just having a goal—you just get a psychic benefit and that's quite motivating in itself. But in many cases, goals have economic rewards that make them more salient or powerful."

The article further emphasises on the research citing two case studies where employees who were given goals by their organisations resorted to lying and cheating in order to fulfill the same.

Kamath has also often stressed on the importance of starting financial journeys early. As per earlier reports, Nithin Kamath had shared a video of BJP MP Tejasvi Surya, on 16th December, highlighting in parliament that many young Indians were not equipped with financial management skills.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Business News

Over 1,300 Google Employees Have Signed a New Petition Asking For Job Security

Google laid off thousands of employees in the past two years, which has left some employees feeling insecure about keeping their jobs.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

News and Trends

Rural Lending Platform SarvaGram Secures USD 67 Mn to Expand Credit Offerings

The Series D funding was led by Peak XV Partners, with support from Elevar Equity, Elevation Capital, Temasek, and TVS Capital, reaching INR 950 crore total funding.

News and Trends

MDAVF Boosts Self-Reliance in Defence with INR 406 Cr Investment Across 22 MSMEs

MDAVF has also committed INR 480 crore to 27 MSMEs specialising in missile systems, naval systems, and electronic warfare, further strengthening India's self-reliance in defence and aerospace technologies.

Marketing

7 Local SEO Strategies I've Used to Help Businesses Boost Their Revenue 10x — Especially Blue-Collar Companies

Discover actionable local SEO strategies for service-based businesses like pest control or auto glass repair. Boost visibility, reviews and leads with these tips.