"We Want To Impact A Million Lives By Our Water ATMs" From a Swajal machine, you can know parameters such as the pH of the water, how much water is dispensed and the TDS

By Aashika Jain

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Swajal, a Gurgaon-based water purifications systems provider, is looking to make its social venture aimed at providing clean water to India commercial via its water ATMs.

The franchisee-based business model company that uses a low cost, minimum energy and technology approach was founded in 2011 by four, one of who is Vibha Tripathi.

Entrepreneur India caught up with Tripathi who spoke about how Swajal was started and what it has in offering.

Vibha, a graduate and PhD from IIT Kanpur, says when she was in Kanpur, she saw many children with deformed hands and legs and that troubled her a lot. After moving to Delhi, she saw her servant's children fall sick due to diarrhea.

Having worked in the electrical engineering department at IIT Kanpur for 20 years, she decided it was time she worked with water.

Swajal, whose first solar water system was installed in the Unnao town of Uttar Pradesh, India, boasts of machines that have RO systems along with electronics that look after the machine and also an IT overlink.

"From a Swajal machine, one can know important parameters such as the pH of the water, how much water is dispensed and the TDS," Vibha said.

Vibha says Swajal water purification ATM provides many benefits. Those who would like to join Vibha's initiative, need to know these basic details about the ATMs.

  • Customers can see all their invoices and deliveries with a personal dashboard. For each delivery, they get an SMS and an email alerts.
  • Swajal's delivery app automatically adjusts the number of bottles customers take and updates their invoice.
  • Swajal's machines are solar power compatible and help increasing efficiency by nearly 60%.
  • Swajal uses proprietary systems that allow customers to conserve more energy.
  • The company's systems generate water, which is electrolytes infused and re-mineralized, and meets international standards.

Aashika Jain

Entrepreneur Staff

Former Associate Editor, Entrepreneur India

Journalist in the making since 2006! My fastest fingers have worked for India's business news channel CNBC-TV18, global news wire Thomson Reuters, the digital arm of India’s biggest newspaper The Economic Times and Entrepreneur India as the Digital Head. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

News and Trends

Electric Vehicle Maker Euler Motors Secures USD 20 Mn to Transform Logistics Sector

The funding supports Euler Motors' mission to electrify India's commercial vehicle sector by scaling production, advancing next-gen EV R&D, and boosting growth of the Storm EV for logistics and e-commerce.

News and Trends

Budget Expectations for MSMEs in 2025

Representing nearly 30 per cent of India's GDP and employing over 110 million people, the MSME sector is a cornerstone of the Indian economy. As India aspires to become a $5 trillion economy, empowering its MSME sector will be critical in realizing this ambitious vision.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

News and Trends

Ecozen Secures Over USD 23 Mn Debt Funding to Expand Climate-Smart Solutions

This round of investment will be directed toward scaling Ecozen's flagship solutions, including Ecotron, Ecofrost, and advanced motor control systems.