Get All Access for $5/mo

#5 Things SME Owners Must Read Before Taking the Digital Plunge Once SMEs have the right tools, they can grow their business.

By Sneha Banerjee

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

2017 has started out on an overwhelming note for the small business owners, with Prime Minister Narendra Modi introducing a string of sops for this domain on New Year's eve.

Small and Medium Enterprises (SME), which forms a considerable part of the economy not only in India, but other Asian countries as well, is often challenged by the unavailability of loans and dearth of technology access.

Technology conglomerate Cisco Systems' main initiatives this year is to help SMEs in Asia prepare to take advantage of the digital economy through improving technology adoption. Cisco recently launched Cisco START – a set of enterprise-class technologies specifically designed for SMBs and midmarket businesses to solve crucial IT and business challenges.

Some of key executives of the company engaged in Twitter chat on Thursday, to discuss the various aspects of technology adoption by SMEs in Asia.

Following is a list of key pointers discussed during the session –

#1 Getting the right talent

While it's important for SMBs to digitize their businesses, it's equally important to hire the right talent who are capable of implementing novel technologies of high industry standards. People with the right skills embrace technology early, giving them an advantage.

#2 Keep it Simple

While it's important to provide these tools to SMEs, it's equally important to keep things simple for them. Often SMEs cannot compete for the best talent but the technology can be made simple for anyone to adopt it easily.

We need to make technology simple, smart, secure. Once SMEs have the right tools, they can grow their business.

#3 Digitization opens new opportunities

For SMEs, digitization is about leveraging opportunities created by tech to grow their business. For example, a retailer SME can monitor their supply chain trends using IoT.

Cisco is looking to support SMEs in various ways, including signing MoUs at city or country level. The company estimates over $500 million for India & SAARC as a market opportunity for Cisco Start.

#4 Affordability factor

While technology adoption has become a necessity, the affordability constraint remains a road block for most SMB owners. According to Cisco, companies need to make it easy for SMEs to understand the value of the technology that they purchase. The ecosystem needs to come together to simplify the way we commute with SMEs about technology. The company believes its Cisco Start solutions are simple to set up and manage and comes at reasonable pricing.

#5 Digitization is just one step

While many SMEs are keen to digitize their business, they must realize that digitization is a step process and not an end goal. SMEs must commit to taking that first step to begin their digitization journey.

Sneha Banerjee

Entrepreneur Staff

Former Staff, Entrepreneur India

She used to write for Entrepreneur India from Bangalore and other cities in South India. 

News and Trends

Tech Burner's Anarc Smartwatch Achieves INR 3 Cr Sales with USD 1 Mn Investment

Anarc features a patented octagonal design by Thought Over Design and Seymourpowell, with a medical-grade stainless steel body. It includes advanced technology like a Hisilicon chipset, AMOLED display, and seven-day battery life.

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Diversity

5 Ways You Can Create a More Inclusive Workplace Immediately -- and Why You Should

The more diversity you bring to your team, the greater your chances of finding groundbreaking insights and solutions.

Marketing

4 Neuromarketing Hacks to Reach More People and Maximize Results

You don't need to be a neuroscientist or have a big budget to start upping your conversions immediately.

News and Trends

Insurtech Player Zopper Raises $25M in Series D Funding

With 40 insurance companies and 2500+ ecosystem players, Zopper will utilize the fresh capital to ramp up digital infrastructure, by strengthening its Insurance Distribution platform

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.