A Smart Digital Marketer Smart is when you can track all your competitors' digital marketing strategies at one place in one go. TrackMaven empowers you with that.

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Being the Chief Marketing Officer at Washington DC-based EmployInsight, a web-based platform for studying employees' soft skills at workplaces, Allen Gannett had a tough time doing marketing intelligence in real-time managing different digital marketing channels and competitors. So he created a competitive intelligence platform for digital marketers called TrackMaven. The app allows marketers to be more effective with the help of data that is "understandable and actionable," as it says.

What makes TrackMaven an important tool for marketers is that it gives strategic information about their competitors and their marketing strategies across all 15 online marketing channels. It alerts users on competitive intelligence data by tracking social media, SEO, ads, traffic, blogs, etc. besides showcasing results using dashboards and reports. Users can filter sources and markets from where they want to receive information about competition. This allows marketers to stay ahead of the competition by making strategic datadriven decisions and retain customers, which otherwise were taken away by their competitors using content marketing. TrackMaven also allows users to strengthen their marketing across social media networks including Facebook, LinkedIn, Pinterest and Instagram. Apart from regular alerts, TrackMaven also provides weekly or monthly summarized information to track the marketing performance broadly. The data is displayed in beautiful and easy to understand graphics. Moreover in terms of set-up it doesn't require manual set-up. The app has been so effective that brands such as Cisco, IBM, Sony Music and Kohler have been using it to boost their digital marketing activities.

"Our own data shows that TrackMaven customers create content that performs five times better than their competitors. Marketers' jobs are harder than ever, and the adoption of our platform validates our belief that brands can only win if they use data to make smart marketing decisions," said Allen Gannett, Founder and CEO, TrackMaven, in a company statement.

In January 2016, TrackMaven integrated itself with Twitter to share count to track its digital marketing data after the social media giant stopped public access to its share count data, which is the holy grail for driving traffic for digital marketing content. According to TrackMaven, it is the only app offering share count insights to marketers. Through Twitter's share counts, users can check the number of times their tweets had been shared which eventually made devising digital marketing strategies tough for marketers.

The app works across all platforms, and the price is available on request before download.

(This article first appeared in the Indian edition of Entrepreneur magazine (March 2016 Issue).

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Over 1,300 Google Employees Have Signed a New Petition Asking For Job Security

Google laid off thousands of employees in the past two years, which has left some employees feeling insecure about keeping their jobs.

News and Trends

One Point One Solutions to Acquire Business Process Consulting and Management Firm for INR 261 Cr

This acquisition aims to bolster One Point One's service offerings, particularly in the growing healthcare and financial services sectors.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

Marketing

7 Local SEO Strategies I've Used to Help Businesses Boost Their Revenue 10x — Especially Blue-Collar Companies

Discover actionable local SEO strategies for service-based businesses like pest control or auto glass repair. Boost visibility, reviews and leads with these tips.

Starting a Business

He Quit Working in 'Toxic' Restaurants and Started a Business That's on Track to Surpass $150 Million in Revenue: 'Unstoppable Demand'

When Chris Kirby noticed a gap at his local farmer's market, he "sprang into action pretty quickly."