Apple, Expected To Make A Come Back In The Market With New MacBook Pro The new MacBook is said to be a 16-inch model that will replace the existing model

By Priyadarshini Patwa

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Apple.com

September has been a month for Apple. From launching series of iPhone 11, iPads to a new smartwatch, this year is all about Apple coming up with innovations. There are some new developments taking place in the MacBook segment.

As we know, the 12-inch MacBook has been canceled. A few additions in specifications have been done to MacBook Pro and 15-inch MacBook Pro has got 8-core Intel Core i9 processor. So these are the models already available in the market and you know where to put your money on.

However, in case you are looking for something more, Apple has that sorted as well. In the coming months, MacBook pro-family models will be beefed up with more specs, which include a newly designed 16-inch model. If this happens, the 15-inch model will mostly be discontinued from the market.

Source: Apple.com

Expected Launch

The MacBook Pro models are expected to be launched in October, (full stop) which instead use This is usually Apple's special Mac event. While these events don't take place every year, the rumours say otherwise.

Also recently the company updated on their official site that MacOS Catalina will be launched in October, which makes us believes that both the models will be launched along with the new OS.

Display & Specs

The performance of MacBook Pro has received backlash in the past for performance and processor issues, making it a turbulent year for Apple.

But a new-redesigned MacBook is said to change it and is reported to have a thinner bezel, higher resolution of (3,072 x 1,920) and Intel's 9th-gen H-series processors. If the laptop comes with this combination it would be Apple's most powerful device.

Source: Apple.com

Redesign

An exceptional feature is all Apple needs to make a comeback and they might have found it with a newly redesigned keyboard.

Their last keyboard was problematic for the consumers who were unhappy with it since 2016. Looks like Apple has finally found a way to get rid of its core problem and plans to return to its core "scissor-switch" keys.

For a while now, in the laptop segment Apple has been facing tough competition from its rival and a new piece might change its positioning in the market.

Priyadarshini Patwa

Former Features Editor, Entrepreneur India

Priyadarshini Patwa is the Former Features Editors of Entrepreneur India and hosted an Instagram show every Friday named ‘Lighten Up’, about people from different walks of life and talk about their work and beyond. She handled the lifestyle, features, technology, entertainment segments and was also responsible for the Digital Covers. Previously she has worked with MensXP, a Times of India entity and Deccan Chronicle. 

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

NeoSapien Secures INR 80 Lakhs on Shark Tank India 4 for AI Wearable

Founded in 2024 by Dhananjay Yadav and Aryan Yadav, NeoSapien aims to integrate AI into daily life through its wearable technology

News and Trends

BGauss Secures Rs 161 Crore Funding from Bharat Value Fund to Accelerate Expansion

The funds will be utilized to scale BGauss's manufacturing capacity, enhance in-house R&D for new product launches, and bolster marketing efforts

Growing a Business

5 Risk-Taking Lessons From Founders Who Bet Big and Won

Discover the bold moves and strategic risks that catapulted these entrepreneurs to success. Learn how their fearless decisions can inspire your own path to growth.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.