Black Friday Sale! 50% Off All Access

The Big Daily Grocer Milkbasket fulfills the entire grocery needs of a household every day before 7:00 a.m.

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India/ Milkbasket.com

Built on the unique Indian habit of getting fresh milk delivered at home every morning, Milkbasket fulfills the entire grocery needs of a household every day before 7:00 a.m. Milkbasket, the new age tech platform to enable frequent and frictionless buying, has innovated milk run model, one-click buying, no checkout and contactless delivery - all a first in the e-commerce industry. It reaches over 63,000 households daily.

The firm's vision is to become the default mom & pop shop for over a million households in the next 3-5 years. Having achieved positive unit economics within the first six months of the launch, Milkbasket is the most capital efficient model in the online grocery space as compared to its domestic and global peers.

Founded by Anant Goel, Ashish Goel, Anurag Jain and Yatish Talvadia, Milkbasket delivers only in select areas while expanding its network with new launches every week. With an order fulfilment rate of 99 percent, customer retention rate of 95 percent and on-time deliveries of 99.9 percent, Milkbasket has redefined the industry benchmarks and enjoys an envious customer loyalty. Milkbasket has raised $10 million in funding from Kalaari Capital, BeeNext, Unilever Ventures, Blume Ventures and Lenovo Capital.

Previously it raised $1 million in seed and angel investment from a clutch of Chinese VCs and domestic angels, including Milkbasket customers. Recenty it also announced a voice buying service on its platform.

"Milkbasket is synonymous with grocery and convenience for our customers, and the introduction of voice buying further elevates their experience, says Anant Goel, Co-founder & CEO of Milkbasket.

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

News and Trends

Tech Burner's Anarc Smartwatch Achieves INR 3 Cr Sales with USD 1 Mn Investment

Anarc features a patented octagonal design by Thought Over Design and Seymourpowell, with a medical-grade stainless steel body. It includes advanced technology like a Hisilicon chipset, AMOLED display, and seven-day battery life.

Marketing

4 Neuromarketing Hacks to Reach More People and Maximize Results

You don't need to be a neuroscientist or have a big budget to start upping your conversions immediately.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Living

These Are the 'Wealthiest and Safest' Places to Retire in the U.S. None of Them Are in Florida — and 2 States Swept the List.

More than 338,000 U.S. residents retired to a new home in 2023 — a 44% increase year over year.

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.