market knowledge
Starting a Business
Top Seven Questions that Investors Ask Start-ups & How to Handle Them
Ensure that you spend time explaining your unique selling proposition (USP): product quality, features, positioning and of course the team's core strengths and achievements
Entrepreneurs
Why Most People Never Start a Business and Why Some Do
It's easy to think that business people have an inherent 'business sense' that can't be learned, but this is very far from the truth
Growth Strategies
Tips for Global Brands to Win in India
Your brand will win in India if your products have quality, style, and give value for money