Company Spokesperson

By Entrepreneur Staff

Pencil

Company Spokesperson Definition:

A person who represents a company, industry or cause in the media

A spokesperson is usually a member of a company's marketing department, another company employee (the CEO or a corporate communications director), or a member of a public relations firm hired by the company. Their task is to present a professional "face" and consistent message for the company in media interviews.

A spokesperson can also be a celebrity hired to increase the visibility or reputation of a company in the media. Additionally, industries often have spokespeople who are experts called upon by press to represent said industry.

More from PR

Company Spokesperson

A person who represents a company, industry or cause in the media

See full definition

Press Kit

A comprehensive package of information outlining a company's products and services most frequently sent to members of the press

See full definition

Press Release

A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments

See full definition

Public Relations

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives

See full definition

Latest Articles

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Business News

Looking for a Remote Job? Here Are the Most In-Demand Skills to Have on Your Resume, According to Employers.

Employers are looking for interpersonal skills like teamwork as well as specific coding skills.