Start a Allegra Marketing Print Mail Franchise in 2024

2024 Franchise 500 Rank: #247 Ranked #392 last year

Initial investment: $127K - $455K

Units as of 2024: 227 11% over 3 years

Allegra Marketing offers graphic design, marketing consultation services, mailing, print, and sales promotion to any business or institution. The company was founded in 1976 and began franchising in 1977. Though it started in Michigan, Allegra Marketing now operates all over the U.S. and Canada. The company has over 200 locations in the U.S. and over 60 territories in Canada.

As an Allegra Marketing franchisee, you'll help mid-scale businesses, non-profits organizations, and institutions in multiple sectors such as:

Marketing and business communication services
Email marketing
Graphic design
Printing and mailing
Copywriting
Web development
Sales promotion
Direct mail advertising

Why May You Want to Open an Allegra Marketing Franchise?

By operating an Allegra Marketing franchise, you may get to help businesses achieve their goals and maximize their profits.

Franchisees appreciate the immense effort that the representatives at Allegra Marketing put into ensuring your franchise's training. Before you launch, it is mandatory to attend several courses that teach you how to market yourself to clients, operate your franchise, and how to maximize your potential as a franchisee. These helpful techniques do not stop when you open your franchise; you are offered ongoing support and marketing expertise throughout the lifespan of your franchise.

What Might Make Allegra Marketing a Good Choice?

Though Allegra Marketing doesn't offer direct financial assistance, they do have affiliations with third-party financing companies that may grant you aid to cover equipment, inventory, accounts receivable subsidiary, payroll, or franchise fee. They also offer a significant discount off the franchise fee for veterans.

In order to be part of the Allegra Marketing team, you should make sure you’re financially ready for an initial investment and potential startup fees. You’ll want to make sure you have enough capital available to cover potential fees as well, which will include royalty percentages and fees, as well as advertisement fees. You will also need to hit the company mandated net worth and cash liquidity requirements.

As you decide whether you wish to open an Allegra Marketing franchise, make sure you take time to explore the opportunity. Research the brand and your local area to see if a franchise would do well in your community.

How Do You Open an Allegra Marketing Franchise?

Like many franchise opportunities, you need first to submit an inquiry with the company. If you are chosen to interview, you may hear from a franchise representative to discuss steps moving forward. Since Allegra Marketing offers different franchising opportunities, the franchise representative will outline the opportunities for you and advise you accordingly on which one suits you best.

After initial interviews, you may be required to provide several personal documents and proof of finances. If your documents are in line with what is needed, you may soon sign an agreement contract with Allegra Marketing as a franchisee.

After you and your employees satisfactorily finish the mandatory courses that the company offers, you will be assigned a professional franchise representative to help you as you pick a site location and begin your pre-opening plans.

Company Overview

About Allegra Marketing Print Mail

Industry	Business Services
Related Categories	Printing/Marketing Services, Postal & Business Centers
Founded	1976
Parent Company	Alliance Franchise Brands
Leadership	Michael Marcantonio, CEO
Corporate Address	47585 Galleon Dr. Plymouth, MI 48170
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since	1977 (47 years)
# of employees at HQ	122
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises in the following international regions: Canada
# of Units	227 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Allegra Marketing Print Mail franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$45,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$127,450 - $455,419
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$250,000 - $400,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$150,000 - $250,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	25% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	1.5%-6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	1%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	20 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Allegra Marketing Print Mail has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	80 hours
Classroom Training	100 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	4
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes