Start a DPF Alternatives Franchise in 2025

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $86K - $289K

Units as of 2023: 68 65.9% over 3 years

DPF Alternatives opened its doors for business in 2013 courtesy of founder Junior Reyes. Reyes used his previous company, Diesel Doc, as a platform for DPF Alternatives. DPF Alternatives offers cleaning services for diesel particulate filters (DPFs).

The services are offered in four different stages.

The first stage is called an air-knife. The air-knife helps remove loose debris and is good for moderately clogged filters.
The second stage is called the advanced-regen or bake. The air-knife stage is often combined with the advanced-regen to clean and maintain DPFs.
The third stage is called the solution-flush and is combined with the air-knife and advanced-regen. The third stage comes with a 6-month warranty.
The fourth stage is called ultrasonics. When clients use the fourth stage, they also receive stages one thru three.

Why You May Want to Start a DPF Alternatives Franchise

DPF Alternatives uses an ultrasonic DPF cleaning process. The process restores components of the DPF to OE specification and may help with fuel economy and DPF life. The cleaning uses high-frequency sound waves to create microscopic bubbles that help remove soot and ash from the walls of the DPF. A special solution then helps prevent any particles from reattaching to the DPF and flushes it out.

DPF Alternatives franchisees will work face-to-face with clients, so having great customer service skills is a must. Potential franchisees may also need to possess the ability to manage and motivate team members. Franchisees will also need to be willing to learn DPF Alternatives’ proven business model for operating their business.

What Might Make a DPF Alternatives Franchise a Good Choice?

Opening a DPF Alternatives franchise may offer a more predictable outcome than investing in a completely new brand that could struggle to thrive in an already crowded and competitive industry.

To be part of the DPF Alternatives team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising fees and royalty fees.

DPF Alternatives has partnered with third-party financial lenders that may help cover the costs of the franchise fee, startup, equipment, inventory, accounts receivable, and payroll.

How To Open a DPF Alternatives Franchise

As you decide if opening a DPF Alternatives franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a DPF Alternatives franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the DPF Alternatives franchising team questions.

DPF Alternatives offers franchisees training before opening, as well as ongoing support after the grand opening.

Company Overview

About DPF Alternatives

Industry	Automotive
Related Categories	Miscellaneous Automotive Products & Services, Miscellaneous Maintenance Businesses
Founded	2013
Parent Company	DPF Alternatives LLC
Leadership	Junior Reyes, CEO
Corporate Address	1745 Shea Center Dr., 4th Fl. Highlands Ranch, CO 80129
Social	Facebook

Business Overview

Franchising Since	2016 (9 years)
# of employees at HQ	4
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises worldwide.
# of Units	68 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a DPF Alternatives franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$2,500 - $50,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$86,000 - $289,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	10% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	$750/mo.
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	$300/mo.
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	8 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	DPF Alternatives has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	20 hours
Classroom Training	16 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	Yes
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	Yes
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	Yes
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes