FREE Franchise Guide!
2025 Franchise 500 Rank
#271 Ranked #368 last year
See the Full List
Initial investment
$656K - $919K
Units as of 2024
37 Increase 184.6% over 3 years

Hammer & Nails offers grooming services for the modern man. Based in Folsom, California, the business started operations in 2013 and began franchising two years later. 

A Hammer & Nails franchise is expected to provide a comprehensive service. A Hammer & Nails location may just be a hairdressing salon, as it could offer nails, skincare, and foot care to go along with its typical hair care. 

There are several Hammer & Nails franchises located throughout the United States. Hammer & Nails is seeking to expand its reach even further.

Why You May Want to Start a Hammer & Nails Franchise

You may not need specific qualifications or experience to open a Hammer & Nails franchise. The company allows for absentee ownership, so you may be able to hire the people you need to run your business and relax knowing that your franchise is in good hands. However, Hammer & Nails asks that their franchisees show the willingness and ability to follow their proven business model. Franchisees should also be leaders who can mentor their staff and show strong customer service skills.

Hammer & Nails franchise agreements typically run for ten years. You may be able to renew your franchise if you meet the Hammer & Nails team’s qualifications. 

What Might Make a Hammer & Nails Franchise a Good Choice?

Hammer & Nails prides itself on pampering its clients. The company calls its salons “Man cave Nirvana” because, once inside, the client is expected to be treated as king. Your Hammer & Nails franchise may offer gift cards, monthly memberships, private label products, and group sales. This may result in a variety of streams with which you can add to your repertoire. 

Because repeat business and referrals form an important source of income, you will seek to ensure that your client receives the personal treatment they expect. You will be responsible for upholding the client-orientated philosophy that may distinguish Hammer & Nails from competitors.

To be part of the Hammer & Nails team, you should make sure that you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements. 

How To Open a Hammer & Nails Franchise

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Hammer & Nails franchising team questions.

Men’s grooming is a competitive business. You should make sure that there is room for a Hammer & Nails franchise in your chosen area. Check out the competition, particularly regarding their pricing and services. You should also make sure that you can find the help you need; from front desk check-ins to certified technicians, you will need skilled workers. To operate a franchise, you will need multiple employees.

Hammer & Nails may furnish your premises a short while after you are awarded a franchise. The training that Hammer & Nails offers may be comprehensive. The company makes sure that its support network is available to help franchisees with any situation. Hammer & Nails staff may accompany you during your first week in your new Hammer & Nails franchise.

Find Your Perfect Franchise

Company Overview

About Hammer & Nails

Industry Personal-Care Businesses
Related Categories Hair Care, Miscellaneous Personal-Care Businesses, Miscellaneous Services, Salon & Spa Services
Founded 2013
Parent Company The Hammer & Nails Salon Group LLC
Leadership Aaron Meyers, CEO
Corporate Address 101 Parkshore Dr., #100
Folsom, CA 95630
Social Facebook, LinkedIn, Instagram

Business Overview

Franchising Since 2015 (10 years)
# of employees at HQ 38
Where seeking

This company is offering new franchises throughout the US.

# of Units 37 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Hammer & Nails franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$49,950
Initial Investment Information Circle
$655,700 - $918,700
Net Worth Requirement Information Circle
$750,000
Cash Requirement Information Circle
$250,000
Veteran Incentives Information Circle
10% off franchise fee
Royalty Fee Information Circle
6%
Ad Royalty Fee Information Circle
2%
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Hammer & Nails has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 80-100 hours
Classroom Training 30 hours
Ongoing Support
Newsletter
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
No
Can this franchise be run part time? Information Circle
No
# of employees required to run 6-12
Are exclusive territories available? Information Circle
Yes
Take our quick quiz to find your ideal franchise

Franchise 500 Ranking History

Compare where Hammer & Nails landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Hammer & Nails ranked on other franchise lists? Find out below.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to Hammer & Nails.

Footy Rooty

description
Foot and body massage

Home Helpers Home Care

description
Nonmedical/skilled home care; monitoring products and services

Arch and Line

description
Permanent makeup, eyebrow waxing, full-body waxing

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Franchise

The Simple Formula Behind a Top-Ranked Personal Care Franchise

Great Clips ranked #1 in the personal care category and #33 overall on Entrepreneur's 2025 Franchise 500.

Franchise

This Travel Franchise Turns Your Passion for Vacations Into a Money-Making Opportunity

Whether you're working from home, traveling or connecting with clients at their convenience, this franchise adapts to your lifestyle.

Franchise

Franchise Models Explained — How to Choose the Right One for Your Goals

Navigating the franchise world starts with understanding key business models. Here's how project-based and subscription franchises differ in investment, scalability, and recession resistance.

Franchise

Setting the Standard — When Disaster Strikes, This Top Franchise Is Making a Difference

Servpro's success is built on a foundation of expertise, technology, and a commitment to helping franchisees thrive.

Franchise

This Franchise Lets You Tap Into the $1.7 Trillion Insurance Industry — And Doesn't Require Any Specialized Experience

Estrella Insurance has built a strong reputation for offering a wide range of insurance products, from auto and home to business and health insurance.

Franchise

The Fitness Industry Is Worth $260 Billion — Here's the Franchise That's Leading the Pack

Crunch Fitness, #1 in the Franchise 500 health and wellness category, is redefining getting in shape.

See more franchise content
Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022