Start a Hommati Franchise in 2024

2024 Franchise 500 Rank: #326 Ranked #271 last year

Initial investment: $65K - $80K

Units as of 2023: 150 94.8% over 3 years

Hommati provides innovative technology content to real estate professionals, helping them sell more homes faster. Hommati offers 3D tours, ultra HD photography, and augmented reality among a long line of cutting-edge services, including one of the globe’s most sophisticated home-for-sale mobile search apps, AR Home.

As a trendsetting franchise, Hommati, which was founded by Jerry Clum in 2017 and began franchising one year later, has expanded quickly. It now has over 100 franchises across the U.S. and is continuing to grow. If you are interested in the company, connect well with agents, and feel comfortable following a system, you could be a good candidate as the next successful Hommati franchisee.

Why You May Want to Start a Hommati Franchise

As a franchisee, you can manage the business alone at first and then hire people as you grow. Running a franchise could also be fun since you will work with the most cutting-edge virtual reality technologies available today.

Moreover, Hommati has little competition, which means there is room for growth. Based on MLS figures, aerial images boost a property’s chances of getting sold faster. 73% of homeowners feel more confident listing with agents who use aerial videos. Considering less than 10% of agents use this medium, Hommati can make a huge difference for real estate professionals who are continually seeking opportunities.

What Might Make Hommati a Good Choice?

Hommati boasts a long list of industry acknowledgments, such as ranking in Entrepreneur Magazine’s Top New Franchise, Top Low-Cost Franchise, and Franchise 500 lists in recent years.

Hommati‘s numbers also speak volumes about the company. To be part of the Hommati team, you should make sure you’re financially ready for an initial investment that will include a franchise fee and potential startup fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How Do You Open a Hommati Franchise?

To open a Hommati franchise, you should be ready to exchange a lot of information with the Hommati company. They will send over a Franchise Disclosure Document, which contains all the pertinent details you need to know as a potential franchisee. It is important that you go through the Franchise Disclosure Document thoroughly so you can avoid surprises later on. It may be wise to consult with an attorney or financial planner.

Hommati will also want to learn more about you, your motivations, and your financial suitability as a franchisee. If you both decide to give the partnership a try, the company will invite you to their headquarters in Westerville, Ohio to meet them. Here, you will have the chance to ask even more questions if necessary. Once you have decided that a Hommati franchise is for you, they may present you with a franchise agreement to sign after paying the initial fees. The franchise team will work with you until you are ready to open your new business. They will also offer you ongoing support in the form of meetings and conventions, toll-free lines, online support, and marketing help.

Company Overview

About Hommati

Industry	Services (Other)
Related Categories	Photography & Video Services, Miscellaneous Business Services, Miscellaneous Services
Founded	2017
Parent Company	Hommati Franchise Network Inc.
Leadership	Jerry Clum, CEO/Founder
Corporate Address	6264 S. Sunbury Rd., #100 Westerville, OH 43081
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since	2018 (6 years)
# of employees at HQ	26
Where seeking	This company is offering new franchises in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Virginia, Vermont, Wisconsin, West Virginia, Wyoming
# of Units	150 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Hommati franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$39,900
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$64,965 - $79,523
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$100,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$75,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	$3,000 off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%-8%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	4 hours
Classroom Training	36 hours
Ongoing Support	Purchasing Co-ops Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	Yes
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	0-3
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes