Start a Juice It Up! Franchise in 2025

2025 Franchise 500 Rank: #452 Not ranked last year

Initial investment: $247K - $660K

Units as of 2024: 90 11.1% over 3 years

Juice It Up! is a juice and smoothie franchise that also serves acai bowls, all made with the freshest fruits. The company strives to provide strong leadership for its franchisees. The first Juice It Up! store opened in 1995 in southern California. Since beginning to franchise in 1998, the company has grown to over 75 franchises spread throughout Arizona, California, Nevada, New Mexico, Oregon, and Texas. If you want to be part of something good for your lifestyle and community, then this is a franchise opportunity that you may want to learn more about.

Why You May Want to Start a Juice It Up! Franchise

Opening a Juice It Up! Franchise allows you to be part of a team with a business model that is easy to replicate, so you can scale your business. The franchisor gives you all the support you need to operate. They will guide you on business remodeling and through the real estate and construction process. They'll train you continuously on sales and operations, giving marketing support and opportunities to grow in new markets.

The Juice It Up! hours are also flexible enough for you to enjoy an excellent work-life balance. You can even hire a dedicated manager to help you as you grow the business.

The Juice It Up! menu is continuously innovated in an effort to produce nothing but the best for you and your customers. You will be working with the company’s food nutritionists when you open your outlet. More and more people are becoming health-conscious, looking for healthy alternatives to suit their lifestyle. You may be able to meet this growing demand as a Juice It Up! franchisee.

What Might Make a Juice It Up! Franchise a Good Choice?

If you want to open one Juice It Up! franchise, you'll be required to make an initial investment made up of a franchise fee and other startup costs. You may receive discounts if you wish to acquire multiple units (a minimum of three) or if you're a qualified U.S. veteran. The financial requirements include a minimum net worth and a set liquid capital requirement. Furthermore, you should be prepared for ongoing fees that will include royalty fees, advertising fees, and potential renewal fees.

The total amount invested may vary depending on the location and size of your store, as well as the real estate rates.

How Do You Open a Juice It Up! Franchise?

To start a Juice It Up! franchise, you should submit an application. After this, the franchise team may reach out to you, requesting information to determine if you are a good fit. Next, you may receive the Financial Disclosure Document. This will give you detailed information on the finances so you can make an informed investment decision.

The company may then invite you to attend the Juice It Up! discovery day. This gives you a chance to meet the team and better understand how the business operates. They'll explain how they plan to support you as a franchisee. The final step to joining Juice It Up! is to sign the franchise agreement.

Company Overview

About Juice It Up!

Industry	Food
Related Categories	Smoothies/Juices, Fruit, Beverages
Founded	1995
Parent Company	SJB Brands LLC
Leadership	Susan Taylor, President & CEO
Corporate Address	24 Corporate Plaza, #100 Newport Beach, CA 92660
Social	Facebook, Twitter, LinkedIn, Instagram

Business Overview

Franchising Since	1998 (27 years)
# of employees at HQ	18
Where seeking	This company is offering new franchises in the following US states: Arizona, California, New Mexico, Nevada, Oklahoma, Oregon, Texas, Utah
# of Units	90 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Juice It Up! franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$20,000 - $30,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$247,100 - $660,400
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$350,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$150,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	$10,000 off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	2%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Juice It Up! has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	80 hours
Classroom Training	30 hours
Ongoing Support	Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Franchisee Intranet Platform
Marketing Support	Ad Templates Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	Yes
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	8-10
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes