- Franchise 500 Rank
-
N/R Not ranked last year
- Initial investment
-
$46K - $67K
- Units as of 2022
-
10 900.0% over 3 years
At home or in business settings, landscaping is a task that takes up time, money, and effort. Monster Grass is a brand that is attempting to revolutionize lawns with synthetic grass that looks like real grass but needs no mowing, watering, or fertilizing.
Founded in 2012, Monster Grass believes it has built a great reputation of providing clients with environmentally friendly solutions for spaces. Armed with an attitude that no job is too big or small for them, Monster Grass may have become a friendly monster to the landscaping industry.
Monster Grass' variety of turf options and a readiness to make installations at the earliest convenience could make it a reliable brand for clientele seeking artificial landscape.
Since beginning to franchise in 2020, Monster Grass has opened several locations in the United States. It is actively seeking to expand its reach even further, potentially worldwide.
Why You May Want To Start a Monster Grass Franchise
Monster Grass operates as a full-service turf company, which means that they both distribute and provide installations for clients. The company values quality and care as the foundations of its customer care philosophy.
Franchisees typically don't need a background in landscaping, but the ability to appreciate solutions that eliminate imperfections is a necessity. Franchisees looking to diversify their portfolio who are confident in meeting customer needs may be well-suited to the Monster Grass franchise.
What Might Make a Monster Grass Franchise a Good Choice?
Changing climate conditions and increasing costs of living may have forced people to seek alternative money-smart solutions. Monster Grass believes that it's time for people to embrace turf alternatives that do not utilize harmful weed killers, watering, and noisy mowing. As an environmentally conscious franchise, Monster Grass may be in a position for success.
Monster Grass likes to emphasize the value that affordable and durable turf products may create for customers. As a franchisee, you should expect to perform space inspections and carry out installations to match customer preferences. Of course, the company also allows absentee ownership, so you may get all the help you need to operate a unit.
To be part of the Monster Grass team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees.
How To Open a Monster Grass Franchise
Monster Grass understands how difficult the franchising process can seem at first. To accommodate the needs of all franchisees, Monster Grass is prepared to teach you all you need to know about the industry, installations, and procurement processes.
As you decide if opening a Monster Grass franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Monster Grass franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.
After completing the initial steps of applying for a Monster Grass franchise, you should compile a set of questions as you move forward with an initial phone call and attend a company discovery day.
Company Overview
About Monster Grass
Industry | Home Improvement |
---|---|
Related Categories | Miscellaneous Home-Improvement Businesses, Lawn & Tree Care |
Founded | 2012 |
Parent Company | Monster Grass and Turf LLC |
Leadership | Fermin Bergouignan, CEO/Founder |
Corporate Address |
7873 Bird Rd. Miami, FL 33155 |
Social | Facebook, Twitter, LinkedIn, Instagram, YouTube |
Business Overview
Franchising Since | 2020 (5 years) |
---|---|
# of employees at HQ | 30 |
Where seeking |
This company is offering new franchises throughout the US. This company is offering new franchises worldwide. |
# of Units | 10 (as of 2022) |
|
Information for Franchisees
Here's what you need to know if you're interested in opening a Monster Grass franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
Initial Franchise Fee
|
$24,900 |
---|---|
Initial Investment
|
$46,090 - $66,900 |
Veteran Incentives
|
$7,500 off franchise fee |
Royalty Fee
|
3% |
Ad Royalty Fee
|
2% |
Term of Agreement
|
5 years |
Is franchise term renewable? | Yes |
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
In-House Financing | Monster Grass offers in-house financing to cover the following: franchise fee |
---|---|
Third Party Financing | Monster Grass has relationships with third-party sources which offer financing to cover the following: franchise fee |
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
On-The-Job Training | 40 hours |
---|---|
Classroom Training | 40 hours |
Ongoing Support |
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Site Selection
|
Marketing Support |
Regional Advertising
Social Media
SEO
Email Marketing
|
Operations
Additional details about running this franchise.
Is absentee ownership allowed? | No |
---|---|
Can this franchise be run from home/mobile unit?
|
Yes |
Can this franchise be run part time?
|
Yes |
# of employees required to run | 4-10 |
Are exclusive territories available?
|
Yes |
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