Real Deals on Home Decor

Home decor and women's clothing
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Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$145K - $261K
Units as of 2024
45 Decrease 10% over 3 years

Company Overview

Real Deals on Home Decor got its start in 2003 when Jeff and Marisa Humphrey turned the bottom floor of an old cotton mill in Jefferson, Georgia, into a showroom and began selling discount designer furniture and home decor. Marisa's sister Carie Kelsey and her husband Nate followed suit, opening their own Real Deals on Home Decor store in Idaho Falls, Idaho, later that year. Other relatives opened more stores over the next few years, and in 2006 the company began officially franchising.

About Real Deals on Home Decor

Industry Retail
Related Categories Miscellaneous Retail Businesses, Furniture & Appliances
Founded 2003
Leadership Nate Kelsey, CEO
Corporate Address 1411 E. 4400 N.
Buhl, ID 83316
Social Facebook, Instagram, YouTube, Pinterest

Business Overview

Franchising Since 2006 (18 years)
# of employees at HQ 5
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises in the following international regions: Canada

# of Units 45 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Real Deals on Home Decor franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$35,000
Initial Investment Information Circle
$144,500 - $260,500
Royalty Fee Information Circle
5%
Ad Royalty Fee Information Circle
1.5%
Term of Agreement Information Circle
5 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Real Deals on Home Decor has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 12-26 hours
Classroom Training 9-18 hours
Ongoing Support
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
No
Can this franchise be run part time? Information Circle
No
Are exclusive territories available? Information Circle
Yes
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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022