Franchise Ownership Made Easy: Best Practices for Managing and Growing Your Business Using these tips, you can maximize the benefits of franchise ownership and take your business to the next level.
By Clarissa Buch Zilberman Edited by Carl Stoffers
If you're looking for a way to start your own business without having to build everything from the ground up, then owning a franchise might be the perfect option for you. But here's the tough part: Managing and growing a franchise comes with its own set of challenges.
In this guide, we'll cover some of the best practices for franchise management and growth, so you can maximize the benefits of franchise ownership and take your business to the next level.
From customer service to finances and everything in between, here are some of the tools you need to succeed as a franchisee.
Choose the right franchise for you
The first secret to managing a franchise successfully is to choose the right franchise for you. It might sound simple, but it's important to dig deep here.
You'll want to do your research and due diligence to ensure you're buying into a franchise that best suits your interests and lifestyle. Also, consider the franchise's track record, the support and training provided, the brand recognition and the financial requirements.
It's a wise idea to speak with current and former franchisees to get their insights and experiences, too. If you connect with the franchise's culture and values and agree with their operating procedures, then you'll be in the best possible position to run a successful business.
Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.
Follow the franchise system
Once you have chosen the right franchise for you, it's essential to be trained on and follow the franchise's unique system.
The franchise system includes the franchise's established operating procedures, policies and guidelines. Keep in mind that the franchisor designed these systems in order to maintain consistency and quality across all franchise locations, so it is crucial to follow them as closely as possible.
Failure to comply with the franchise system can result in penalties or even termination of the franchise agreement.
Build a strong team
Running a franchise is not a solo job — so if you want to be successful, you'll need a strong team. As the franchise owner, you'll have to recruit, train and motivate your employees on the franchise's culture and values.
Similar to how the franchisor will continue to train and support you as the franchisee, you'll have to do the same with your team. This is critical to ensure your team members are equipped with the skills and knowledge needed to deliver excellent customer service and run a well-oiled operation.
Related: Top Financing Tips All Aspiring Franchisees Should Know
Focus on customer service
Consistency and customer service go hand in hand. They're integral to your franchise because customers will expect a high-quality experience across all franchise locations.
A good way to gauge your franchise's service is to encourage customer feedback and address any issues promptly. This will help build customer loyalty, a key component for the long-term success of your franchise.
Monitor and manage your finances
Managing your franchise's finances can be challenging, but it's necessary if you want to run your operation effectively. You should regularly monitor your financial statements, expenses and revenue to identify areas where you can cut costs and increase profitability. Your franchisor may provide tools for this, too.
It's also helpful to maintain a positive relationship with your franchisor and communicate any financial challenges or concerns promptly. By working together, you can develop a plan to address and overcome issues before it's too late.
Stay up-to-date with industry trends and be adaptable
You should regularly attend conferences and seminars to learn about new products, services and technologies in your industry, as well as regulatory and legal changes that may impact your franchise.
As you learn more and the industry environment changes, be prepared to adjust your operation to stay relevant and up-to-date. Keeping an open mind is key to meeting the evolving needs of your customers.
Related: What Is Franchisor Financing? Here's Everything You Need to Know.
Develop a marketing strategy
Work with your franchisor to develop a marketing and advertising strategy. A strong strategy should include both traditional and digital marketing channels.
Brand recognition is a key benefit of franchising, so be sure to leverage it when you implement your marketing strategy to increase customer loyalty and attract new customers.
Build a support network
You're part of a franchise system, so you should build relationships with other franchisees to share best practices and gain insights into the industry. It's in your best interest for the franchise to continue to grow, as you'll be able to capitalize on that momentum.
Consider joining industry associations and networking groups to expand your network and learn from other professionals in the field.
Related: The 9 Provisions Every Franchise Agreement Needs to Have — and What They Mean
Stay positive
Stay poised, calm and positive, even when you face challenges or setbacks. By staying positive, you will motivate your team and build strong relationships with customers.
With hard work and dedication, you can build a successful franchise that provides value to your customers, employees and community.
