Get All Access for $5/mo

From After-School Job to Franchise Career How a part-time job turned into a full-time mobile-phone-franchise career.

By Jason Daley

This story appears in the June 2016 issue of Entrepreneur. Subscribe »

Jesse Chehak
Molly Martin has owned this Zone for three years.

At age 15, Molly Martin took a part-time job at a mobile-phone store in Greenville, Mich. She was a natural and quickly worked her way from intern to sales associate, then sales manager and, eventually, at the age of 21, division manager. By the time she was 22, she decided to go into business for herself. "I started looking at different franchises in the mobile space and eventually signed on with Wireless Zone," says Martin, who took ownership at 23. "This industry is growing more into a tech industry -- there's so many ways to expand." Now 26, she has opened two successful units, in Fremont and Whitehall, north of Grand Rapids.

Why did Wireless Zone take a chance on a 23-year-old you?

I'd been in the industry so long that I had good support from Verizon, the carrier Wireless Zone works with. I'd worked with account managers and district managers for years, and they had my back. I was fresh out of college, where I studied business and marketing and entrepreneurship. I learned how to manage the back end of a company and how to run the sales floor. In fact, with my experience, the training period was cut to 10 days from 21.

When did you add your second store?

Within six months of opening my first store, in Fremont, a second location opened up, in Whitehall, 20 miles away. That area really needed a store, and I simplified operations by replicating everything I'd done with my first store.

What was your biggest struggle as a franchise owner?

I opened my third location, a kiosk, in February 2015 in the Grandville mall, but I didn't really know anything about how malls work. The whole experience was outside my comfort zone. Staffing in the mall, for one, was difficult. The employees were really "mall employees" and not salespeople. The kiosk took up a lot of my attention, and my other stores suffered, so 11 months later I closed the kiosk. In two weeks, the numbers in my original two stores were back up. I learned that if you're not comfortable, there's no reason to waste your time and energy on it.

Jason Daley lives and writes in Madison, Wisconsin. His work regularly appears in Popular Science, Outside and other magazines.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.