- Franchise 500 Rank
-
N/R Not ranked last year
- Initial investment
-
$165K - $543K
- Units as of 2020
-
217 7.4% over 3 years
Inspired to do something different when other ice cream brands were cutting corners, Haagen-Dazs founders Reuben and Rose Mattus decided to commit to the finest quality ingredients. In 1961, the Haagen Dazs brand was born, and it has since gained nationwide brand recognition. Since beginning to franchise in 1977, Haagen-Dazs has grown to over 200 locations in the U.S. Haagen-Dazs is determined to deliver only the best quality ice cream and flavors to customers.
Whether customers enjoy traditional ice cream, gelato, frozen yogurt, or dairy-free options, customers of the Haagen-Dazs brand have come to expect quality and consistency from their dessert experience.
Why You May Want to Start a Haagen-Dazs Franchise
Dessert franchises are popular in the United States, and Haagen-Dazs is a trusted brand that ranks highly in brand recognition. This company is committed to selecting strategic locations for their franchises to increase chances of success.
Haagen-Dazs offers franchise opportunities to those who personify the spirit of an entrepreneur. While previous franchise and restaurant experience is not necessary, Haagen-Dazs encourages those who have created success in past ventures to apply. Their current franchisees have indicated high satisfaction levels with items ranging from training and support to the company's leadership and core values.
What Might Make Haagen-Dazs a Good Choice?
Haagen-Dazs offers three different settings for ice cream stands. You can open a mall/mixed-use/lifestyle center, a street location, or a kiosk. Each of these locations has its pros and cons. You will have access to a team from company headquarters in Minneapolis, Minnesota that will help you make the best choices for your franchise.
The franchise support staff will help you get started, negotiate terms for your location, build your Haagen-Dazs site, and so on. You will have a designated franchise business manager even after you have opened your franchise. Your franchise business manager will help you implement plans to grow your business and market your shop specific to your area.
To be part of the Haagen-Dazs team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also be prepared for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
How to Open a Haagen-Dazs Franchise
Haagen-Dazs has a three-step process for opening a franchise. Franchisees begin with the application process. During this time, they will work with a representative to determine a mutual fit and ensure the applicant's finances meet the minimum requirements. If your application is approved, you may be invited to a discovery day at headquarters in Minneapolis, Minnesota.
The second stage is all about location. You will work with your team to review your selected site and begin construction. While your storefront is being prepared for you, you'll enter stage three of the process and begin training. Haagen-Dazs holds a course at Haagen-Dazs University for multiple days at headquarters in Minneapolis, Minnesota. The course will train you and your shop manager on all the tools and information about the franchise.
Once all of that is complete, you can open your shop and start living the sweet treat life.
Company Overview
About Haagen-Dazs
Business Overview
| Franchising Since | 1977 (47 years) |
|---|---|
| # of employees at HQ | 11 |
| Where seeking |
This company is offering new franchises in the following US states: |
| # of Units | 217 (as of 2020) |
|
|
|
Information for Franchisees
Here's what you need to know if you're interested in opening a Haagen-Dazs franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
|
Initial Franchise Fee
|
$30,000 |
|---|---|
|
Initial Investment
|
$164,518 - $542,768 |
|
Net Worth Requirement
|
$200,000 |
|
Cash Requirement
|
$80,000 |
|
Veteran Incentives
|
25% off franchise fee |
|
Royalty Fee
|
4% |
|
Ad Royalty Fee
|
$5.5K/yr. |
|
Term of Agreement
|
10 years |
| Is franchise term renewable? | Yes |
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
| On-The-Job Training | 16 hours |
|---|---|
| Classroom Training | 60 hours |
| Ongoing Support |
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Field Operations
Site Selection
Franchisee Intranet Platform
|
| Marketing Support |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Email Marketing
Loyalty Program/App
|
Operations
Additional details about running this franchise.
| Is absentee ownership allowed? | Yes |
|---|---|
|
Can this franchise be run from home/mobile unit?
|
No |
|
Can this franchise be run part time?
|
No |
| # of employees required to run | 8 |
|
Are exclusive territories available?
|
No |
Franchise 500 Ranking History
Compare where Haagen-Dazs landed on this year's Franchise 500 Ranking versus previous years.
Sign Up for Our Franchise Newsletter
Stay up to date on the latest news and trends affecting the franchise industry.
Related Franchises
Are you eager to see what else is out there? Browse franchises that are similar to Haagen-Dazs.
Related Franchise Content
Catch up on the latest franchise news, trends, and more.
'A Lot More Innovation in Store' — Taco Bell's CMO Says 2025 Will Bring Another Live Más Live and a Return to the Super Bowl. Here's the Details.
After a 2024 full of highlights, Taco Bell is gearing up to make 2025 a standout year.
The Top 10 Coffee Franchises in 2024
From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.
From Boxing to Pilates to Personal Training — Explore the Top 15 Fitness Franchises of 2024
Flex your franchise muscle and discover today's powerhouse fitness franchises, where sweat meets success in every rep.
Doner Shack is an Award Winning Franchise in the Multi Billion Dollar Kebab Market!
Doner Shack offers the most advanced kebab operating system in the world. Comparable to the revolutionary conveyor oven in the pizza industry, our robotic kebab machines offer game-changing innovation
Private Equity Giant Blackstone Acquires Jersey Mike's Subs for $8 Billion
This move solidifies Blackstone's ongoing interest in high-growth, fast-casual franchises and marks a pivotal moment for the beloved sub chain.
5 Founders Who Transformed Franchising — And the Powerful Lessons Behind Their Success
Each of these franchise founders faced setbacks that could have ended their dreams. But they pushed through, creating brands that today feel like a part of our daily lives.
