Trevor Rappleye

Entrepreneur Leadership Network® Contributor

Bio

Trevor Rappleye began filming stories at just 13 and has filmed over 300 weddings. Now, his team helps franchisors grow through authentic storytelling. Having worked with over 85 franchise brands, FranchiseFilming creates powerful storytelling videos with zero stock footage — just real stories.

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Latest

Franchise

5 Founders Who Transformed Franchising — And the Powerful Lessons Behind Their Success

Each of these franchise founders faced setbacks that could have ended their dreams. But they pushed through, creating brands that today feel like a part of our daily lives.

Franchise

The Secret Power of Video Content for Franchise Growth — 4 Types of Videos You're Probably Missing

Video isn't just a "nice to have" for franchise brands anymore — it's essential. But not all video does this equally well and too many franchises aren't using it to its full potential.

Franchise

What I Learned About Leadership as a NCAA Division 1 Soccer Referee

In the high-pressure moments of Division 1 soccer games, I've made split-second decisions — a skill that is invaluable in business. Here are some key leadership lessons from my experiences.

Franchise

How to Create Franchise Videos That Inspire — And Convert Interest Into Action

The best franchise videos don't just inform, they connect emotionally. To capture those kinds of stories, you need to do more than just scripted interviews and staged office shots.

Franquicias

La autenticidad supera a la IA: por qué usar personas reales en tu contenido puede generar una tasa de conversión un 35% más alta que la del contenido generado por IA

La atracción de soluciones rápidas como los rostros generados por IA y las imágenes de archivo es más fuerte que nunca. Pero, por tentador que sea tomar estos atajos, ¿estás dispuesto a sacrificar la autenticidad por conveniencia?

Franchise

Authenticity Beats AI — Why Using Real People in Your Content Can Generate 35% Higher Conversion Rate Compared to AI-Generated Content

The allure of quick solutions like AI-generated faces and stock footage is stronger than ever. But as tempting as it may be to take these shortcuts, are you willing to sacrifice authenticity for convenience?

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