Trevor Rappleye
Entrepreneur Leadership Network® Contributor
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Latest
What I Learned About Leadership as a NCAA Division 1 Soccer Referee
In the high-pressure moments of Division 1 soccer games, I've made split-second decisions — a skill that is invaluable in business. Here are some key leadership lessons from my experiences.
How to Create Franchise Videos That Inspire — And Convert Interest Into Action
The best franchise videos don't just inform, they connect emotionally. To capture those kinds of stories, you need to do more than just scripted interviews and staged office shots.
La autenticidad supera a la IA: por qué usar personas reales en tu contenido puede generar una tasa de conversión un 35% más alta que la del contenido generado por IA
La atracción de soluciones rápidas como los rostros generados por IA y las imágenes de archivo es más fuerte que nunca. Pero, por tentador que sea tomar estos atajos, ¿estás dispuesto a sacrificar la autenticidad por conveniencia?
Authenticity Beats AI — Why Using Real People in Your Content Can Generate 35% Higher Conversion Rate Compared to AI-Generated Content
The allure of quick solutions like AI-generated faces and stock footage is stronger than ever. But as tempting as it may be to take these shortcuts, are you willing to sacrifice authenticity for convenience?
Your Franchise Marketing Needs This Secret Weapon to Captivate and Convert
Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let's dive into that.
I Built a $1 Million Business While Overcoming a Disability — Here's How I Did It
When facing struggles and setbacks, dream big, embrace your true self, and disregard any limits others impose on you. Ultimately, what truly counts is the effort you put into achieving your goals.
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