- 2025 Franchise 500 Rank
-
#203 Ranked #171 last year
- Initial investment
-
$84K - $207K
- Units as of 2024
-
387 21.3% over 3 years
Stewart Vernon founded America’s Swimming Pool Company in 2001. Four years later, the company began franchising. Since then, America’s Swimming Pool Company has been installing swimming pools and hot tubs, as well as maintaining and servicing them, for families all across the United States. America's Swimming Pool Company aims to be a one-stop shop for customer's swimming pool needs.
Why You May Want to Start an America's Swimming Pool Company Franchise
The ideal franchisee is passionate about business and doesn't mind the hard work generally associated with pool installations and services. Apart from helping American families create poolside memories, a franchisee will likely benefit from a tested business model and a franchise support team.
If you are awarded a franchise, you may receive ongoing support as you set up the business. You will likely not be required to have prior experience to start and run an America’s Swimming Pool Company franchise. However, a desire to serve your community and follow a structured business model is essential when opening and operating an America's Swimming Pool Company franchise.
America's Swimming Pool Company has been ranked on Entrepreneur’s Franchise 500 multiple times in the past decade. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.
What Might Make an America's Swimming Pool Company Franchise a Good Choice?
Being a part of one of America’s leading providers of pool services may mean that you will enjoy easier market penetration. Thanks to the demand for services and pool installations, your franchise may be busy even during the off-peak seasons.
This is an industry that many franchisees have waded into with great ease. This is one reason brands like America's Swimming Pool Company may be able to leverage growth and opportunities. There will likely be a continued need for services. Even though the pool business is dynamic and competitive, America’s Swimming Pool Company is well aware of that fact and may offer its franchisees a relatively scalable opportunity.
To be part of America's Swimming Pool Company team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. Additionally, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
How To Open an America's Swimming Pool Company Franchise
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. It is important to familiarize yourself with the brand and review the Franchise Disclosure Document. If you are found to be a good fit, you may be asked to meet the staff at America's Swimming Pool Company.
Speak to existing franchisees and ask America's Swimming Pool Company team questions. If your net worth and available liquid capital match the brand’s requirements, you may qualify to open an America's Swimming Pool Company franchise, and you can get started with an initial investment and relevant training.
'Water' you worried about? Get started with an America's Swimming Pool Company franchise today!
Company Overview
About ASP-America's Swimming Pool Company
Industry | Maintenance |
---|---|
Related Categories | Pool Maintenance, Miscellaneous Maintenance Businesses, Home Improvement |
Founded | 2001 |
Parent Company | Authority Brands |
Leadership | Jimmie Meece, Brand President |
Corporate Address |
7120 Samuel Morse Dr., #300 Columbia, MD 21046 |
Social | Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest |
Business Overview
Franchising Since | 2005 (20 years) |
---|---|
# of employees at HQ | 1,736 |
Where seeking |
This company is offering new franchises in the following US states: Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Michigan, Missouri, Mississippi, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, West Virginia, Wyoming |
# of Units | 387 (as of 2024) |
Line graph showing the number of units this franchise had for the last 5 years. |
Information for Franchisees
Here's what you need to know if you're interested in opening a ASP-America's Swimming Pool Company franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
Initial Franchise Fee
|
$40,000 - $90,000 |
---|---|
Initial Investment
|
$84,395 - $207,368 |
Net Worth Requirement
|
$250,000 |
Cash Requirement
|
$50,000 |
Veteran Incentives
|
30% off franchise fee |
Royalty Fee
|
5%-7% |
Ad Royalty Fee
|
1% |
Term of Agreement
|
10 years |
Is franchise term renewable? | Yes |
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
In-House Financing | ASP-America's Swimming Pool Company offers in-house financing to cover the following: franchise fee |
---|---|
Third Party Financing | ASP-America's Swimming Pool Company has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, accounts receivable, payroll |
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
On-The-Job Training | 64 hours |
---|---|
Classroom Training | 32 hours |
Ongoing Support |
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
Marketing Support |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
|
Operations
Additional details about running this franchise.
Is absentee ownership allowed? | No |
---|---|
Can this franchise be run from home/mobile unit?
|
Yes |
Can this franchise be run part time?
|
No |
# of employees required to run | 1 |
Are exclusive territories available?
|
Yes |
Franchise 500 Ranking History
Compare where ASP-America's Swimming Pool Company landed on this year's Franchise 500 Ranking versus previous years.
Additional Rankings
Curious to know where ASP-America's Swimming Pool Company ranked on other franchise lists? Find out below.
Ranked #1 in Pool Maintenance in 2024
Best of the Best
Ranked #203 in 2025
Franchise 500
Ranked #100 in 2024
Fastest-Growing Franchises
Ranked #42 in 2023
Top Home-Based & Mobile Franchises
Ranked #9 in 2024
Top Franchises for Diversity, Equity, & Inclusion
Ranked #16 in 2024
Top Franchises for Less Than $100,000
Ranked #25 in 2024
Top Franchises For Veterans
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