U.S.A.-Belgium World Cup Game Sparks a Waffle War Restaurant chains Waffle House and Bojangles are encouraging U.S. fans to boycott Belgian waffles to support the USA World Cup team.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Cheering for the U.S. to win the World Cup? Waffle House has one message for you: don't eat Belgian waffles.

The waffle chain is encouraging American World Cup fans to boycott Belgian waffles and instead eat all-American Waffle House offerings. With the Belgium-U.S. game today at 4 p.m. ET, Waffle House seems to think every bit of patriotism counts when it comes to helping the U.S. advance to the next round.

Related: How the World Cup Is Fueling a Social Media Frenzy (Infographic)

Waffle House isn't the only chain advocating for Americans to boycott Belgian waffles. Bojangles', a Southern chicken-and-biscuit franchise, is encouraging customers to "beat Belgium with biscuits."

For American chains with Belgian roots, the politics of World Cup patriotism are a little trickier. Wafels & Dinges, a New York City based Belgian food truck, is making the diplomatic decision of supporting both teams with free food: trucks are handing out free Belgian style "wafels" after every Belgium goal and free scoops of ice cream after every USA goal.

Related: 5 Things the World Cup Can Teach Us About Entrepreneurship

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

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