4 Ways to Generate Leads Using Marketing Automation (Infographic) If done correctly, marketing automation can help your company produce leads and boost revenue.

By Zach Watson Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

As businesses gain access to greater amounts of customer data, and consumers themselves have more options for services and products, marketing strategies have become more complex.

The number of specialties within marketing has expanded, and now includes positions dedicated to social media, search engine optimization, content creation, conversion rate optimization, email marketing and more.

For most organizations, these positions all have the same ultimate goal: producing revenue for your organization. This means they need to produce a steady stream of leads, and one of the best ways to accomplish that goal is by using marketing automation to amplify their existing efforts.

Related: 4 Steps to Choosing Marketing-Automation Software That Actually Works

This infographic created by TechnologyAdvice -- a company that provides resources for both buyers and sellers of business technology -- highlights a few of the ways that a marketing automation program can help your company produce leads and boost revenue.

Click to Enlarge

4 Ways to Generate Leads Using Marketing Automation (Infographic)

Zach Watson

Content Manager at TechnologyAdvice

Zach Watson is the content manager at TechnologyAdvice, a company that provides resources for both buyers and sellers of business technology. He covers marketing automation, healthcare IT, business intelligence and other emerging technology.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

5 AI Books Top Entrepreneurs Are Reading in a Rush for 2025

Entrepreneurs must embrace AI or risk falling behind. Discover 2025's top 5 AI books to gain a competitive edge, featuring insights from "The Wolf is at the Door" and a free AI Success Kit.

Growing a Business

AI Adoption Doesn't Have to Be Daunting Anymore — Here's How to Choose the Right AI Tools For Your Small Business

As 2025 begins, AI adoption may still feel daunting for many business owners — but it doesn't have to be. Here's how to pick the best AI tools for your needs and integrate them wisely into your existing systems.

Growing a Business

Want to Build a Digital Business? Here's the Framework You Need to Succeed.

The article emphasizes how ISO 20000-1 serves as a strategic tool for entrepreneurs to structure entirely digital businesses.