6 Reasons Customers Aren't Opening Your Emails (Infographic) Avoid these common email marketing sins or end up in the trash folder of eternal doom.

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Two seconds. That's all you get to make a good first impression.

That's how long, rather how short, people typically take to size up an email from marketers, should they even open it at all. When they do -- if you don't move them in some way in two fleeting seconds -- it's game over. Delete. Your email marketing efforts are doomed to the trash folder. Conversion denied.

Related: 10 Ingredients for a Successful Email Marketing Campaign (Infographic)

To help you avoid that ugly fate in your next campaign, the folks at Mailify, an email marketing software maker, have put together a helpful, pinball game-themed infographic that shows you six common email marketing sins to avoid like, well, playing pinball blindfolded. Don't heed this wise advice and it could be game over -- and nil ROI -- for you. Check it out below.

Click to Enlarge

6 Reasons Customers Aren't Opening Your Emails (Infographic)

Related: 6 Email-Marketing Techniques That Boost Click-Through Rates

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.

Business News

These Are the 10 Highest-Paying Jobs That Only Require a 2-Year Degree — With Some Around $100,000 and Higher

People with two-year degrees may see career growth in the healthcare, aviation, and technology industries over the next 10 years, according to a new report.