How to Build a Business as a Working Artist Artists often perfect their craft while in school, but they can also lack the expertise to market their work afterwards.

By Jason Saltzman

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Jason Saltzman demonstrates how artists can convert their craftsmanship into a livelihood.

Through a partnership with Florida International University, Saltzman and his company, Alley, present artists opportunities to develop their ideas and engage in research to eventually bring to marketplace. The program offers what Saltzman describes as a crash course to entrepreneurship.

Alley introduces students to established mentors, who pass on their training and experience to each artist-entrepreneur. Through the educational program, Saltzman says students learn how to shape their ideas and turn them into reality. The final component of the program helps students launch their business plans in the marketplace.

Click the video to learn more about the program between Alley and Florida International University.

Related: Want to Start a Business in the U.S. Without Citizenship? This Is How One Entrepreneur Did It.

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Jason Saltzman

Startup Mentor, Entrepreneur, CEO of Alley

Jason Saltzman is a seasoned entrepreneur with a background in sales and marketing. Through his role as CEO of Alley and as a TechStars mentor, he advises hundreds of startups, offering real-life practical application and creative marketing advice.  

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