Please Offend Me: Why Candor Is the One Lever to Pull in 2014 Stop beating around the bush. If you want employees to know where they stand at your company, you need to be honest.

By Josh Leibner Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Jack Welch -- a famed business executive and the CEO of General Electrics for 20 years -- spent the first two hours of a recent two-day executive training session exhorting the benefits of being honest and direct.

"People don't know where they stand and are then surprised during their performance review or when released, says Welch."Without candor, everything slows down!"

Having read about Mr. Welch's in-your-face management style I was still a bit shocked, but the simple truth of what he was saying was unarguable and quite refreshing.

Related: How to Deliver Uncomfortable Employee Feedback

Trying to get executives to be honest with each other (as one of my client puts it "creating a culture of truth") can be a difficult undertaking. We don't want to hurt other's feelings, we don't want to be perceived as mean or thoughtless or rock the boat. There are a whole variety of good reasons why candor is chancy, if not downright dangerous.

But consider the alternative, or as another client calls it "a culture of politeness." If people in your company are (sensibly) passionate about pursuing a direction or are encountering issues that are impeding productivity and profits, would you prefer they remain polite and cautious? As Margaret Thatcher so brilliantly put it, "What great cause would have been fought for and won under the banner 'I stand for consensus'?"

Candor without a commitment to mutual success is simply rudeness or reckless. Being direct and open should originate from a desire to improve each other and the organization as a whole. Interactions get to the heart of individual and collective blindness, weaknesses or bad habits and allow for dramatic improvements in productivity.

Related: Employees Driving You Nuts? It Might Be You, Not Them.

Yes, artfulness in how best to raise concerns and challenge others effectively is useful (plenty of books and experts are available to help people practice these skills). But as the leader of the organization it is your job to set the tone and help people engage more courageously.

Remember, one of the greatest impediments to organizational success is what people are avoiding saying and dealing with. You'll unleash a torrent of ideas, energy and solutions by changing this one dynamic.

Josh Leibner

Best-selling Author, Speaker, Consultant to Leaders

Josh Leibner is founder and president of The Strategic Commitment Group, a management consulting firm based in Bridgewater, N.J., specializing in helping leaders improve organizational performance. His clients include numerous Fortune 500 organizations including Capital One, Pfizer, Prudential and ThomsonReuters. He is co-author of The Power of Strategic Commitment (Amacom, 2009), and he blogs at strategiccommitmentblog.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Process

The Best Times, Days and Months To Post on YouTube (2023)

When is the best time to post YouTube videos to maximize their effect? Discover the best time to post on YouTube in this detailed guide.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Your Old Apple AirPods Can Soon Act as an Over-the-Counter Hearing Aid, According to the FDA

The new software is compatible with the Apple AirPods Pro and accessible through iOS — for free and now FDA-authorized.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.