The Billion-Dollar Secrets of Success With Cheerleading's Top Entrepreneur Jeff Webb, the founder and chairman of Varsity Spirit, talks about how he helped to modernize cheerleading and built a business empire worth billions of dollars.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Chances are that you've seen a cheerleading competition, either on a network like ESPN, in movies like Bring it On or in person, but few people understand the evolution of the sport. The founder and chairman of Varsity Spirit, Jeff Webb, discusses his role in growing the sport from its old-fashioned roots to the competitive juggernaut it is today.

Webb and Entrepreneur Network partner David Meltzer cover the importance of adapting to trends in order to stay ahead of the curve, and how Webb was able to create a successful billion-dollar business in cheerleading while empowering youth with leadership skills and a strong sense of community.

Related: How This CEO Built a Fitness Empire of More Than 150 Locations
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

By Peter Diamond
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Business News

'Everyone Can Profit From It': What Is DeepSeek? China's 'Cheap' to Make AI Chatbot Climbs to the Top of Apple, Google U.S. App Stores

DeepSeek researchers claim it was developed for less than $6 million, a contrast to the $100 million it takes U.S. tech startups to create AI.

By Sherin Shibu
Business News

Elon Musk's DOGE Is Hiring People Eager to 'Work Long Hours' to Eliminate 'Waste, Fraud and Abuse' in the Government. Here's How to Apply.

The Department of Government Efficiency is hiring U.S. citizens to help cut spending and headcounts in the federal government.

By David James
Business News

'I Love Doing Product Reviews': Bill Gates Stepped Down from Microsoft in 2020, But Admits He Still Spends 15% of His Time Working at the Company

In a new interview with the Wall Street Journal, Gates also said he is still close with Microsoft's CEO Satya Nadella.

By Erin Davis
Side Hustle

'$220,000 in 3 Months': These Friends — One a Former Apple Engineer — Started a Side Hustle By Revamping an 'Unruly, Ugly' Product in Their Garage

Cristina Ashbaugh and Kelly McGee launched Yardsale to solve a common but often overlooked problem.

By Amanda Breen