The Simple Reason Content Is Still Integral to Your Business's Marketing With so much published every day, here's why you should keep digital content in your marketing toolbox.

By Business Rockstars

Opinions expressed by Entrepreneur contributors are their own.

In this latest video with Entrepreneur Network partner Business Rockstars and Hawke Media's Erik Huberman, the marketing guru discusses the purpose of publishing content.

Huberman describes content as a means for your customers to get more familiar with your brand and to visit your website in order for them to purchase your product. Moreover, with your customers coming to your website more often, you will be able to increase your conversion rate. From there, a higher conversion rate can lead to more purchases along with a higher likelihood a one-time customer will become a life-long customer.

To hear more about the benefits of creating content for the marketing side of your business, click the video.

Related: Don't Wait to Launch Until Your Product Is Perfect

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Business Rockstars

Why This Entrepreneur Says Knowing Less Can Be Good for a New Business

The Founder of Lifestyle Brand 'Motherly' Shares Her Morning Routine

Popsockets Has Announced Its New Wireless Charger

Why the Day You Feel Like a True Entrepreneur May Never Come

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Business News

'Everyone Can Profit From It': What Is DeepSeek? China's 'Cheap' to Make AI Chatbot Climbs to the Top of Apple, Google U.S. App Stores

DeepSeek researchers claim it was developed for less than $6 million, a contrast to the $100 million it takes U.S. tech startups to create AI.

Business News

Uber's CEO Says Drivers Have About 10 Years Left Before They Will Be Replaced

Uber CEO Dara Khosrowshahi says the jobs of human drivers are safe for the next decade, but after that, another type of driver will take over.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Elon Musk's DOGE Is Hiring People Eager to 'Work Long Hours' to Eliminate 'Waste, Fraud and Abuse' in the Government. Here's How to Apply.

The Department of Government Efficiency is hiring U.S. citizens to help cut spending and headcounts in the federal government.

Business News

'I Love Doing Product Reviews': Bill Gates Stepped Down from Microsoft in 2020, But Admits He Still Spends 15% of His Time Working at the Company

In a new interview with the Wall Street Journal, Gates also said he is still close with Microsoft's CEO Satya Nadella.